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España lidera la adopción de la IA Generativa en Europa: el 61 % de los ciudadanos la utiliza actualmente

16 Mar 2026

por Redacción Computing

<img width="768" height="397" src="https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing-768x397.jpeg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing-768x397.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing-156x81.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing-1024x529.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

informes
El marketing en España ante el reto de la IA: El 83% de las marcas aún lanza campañas genéricas
11 Mar 2026
por Laura del Río
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-768x512.jpg" class="card-responsive-img fit-img" alt="IA" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

encuentros
El desafío del dato en la era de la IA: Gobernanza, rentabilidad y factor humano
05 Mar 2026
por Mercedes Rodríguez Loeb
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/02/26151532/Palo-Alto-768x512.jpeg" class="card-responsive-img fit-img" alt="Palo Alto" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2026/02/26151532/Palo-Alto-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/02/26151532/Palo-Alto-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2026/02/26151532/Palo-Alto-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/02/26151532/Palo-Alto-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/02/26151532/Palo-Alto-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/02/26151532/Palo-Alto.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Palo Alto Networks adquiere Koi para proteger el endpoint agéntico
26 Feb 2026
por Redacción Computing
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<img width="650" height="435" src="https://img.computing.es/wp-content/uploads/2021/04/18092513/90455_44.jpg" class="card-responsive-img fit-img" alt="Proofpoint" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2021/04/18092513/90455_44.jpg 650w, https://img.computing.es/wp-content/uploads/2021/04/18092513/90455_44-131x88.jpg 131w, https://img.computing.es/wp-content/uploads/2021/04/18092513/90455_44-lq.jpg 30w" sizes="auto, (max-width: 650px) 100vw, 650px" data-eio="l" />

noticias
Proofpoint adquiere Acuvity para ofrecer seguridad y gobernanza en el entorno de agentes de IA
13 Feb 2026
por Redacción Computing
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<img width="768" height="576" src="https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-768x576.jpg" class="card-responsive-img fit-img" alt="Accenture" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-768x576.jpg 768w, https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-960x720.jpg 960w, https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-117x88.jpg 117w, https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-1024x768.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Paloma Cabrera (Accenture): “El valor del marketing no está en amplificar una estrategia ya hecha, sino en contribuir a diseñarla”
27 Ene 2026
por Laura del Río
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<img width="680" height="497" src="https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker.jpg" class="card-responsive-img fit-img" alt="Esker" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker.jpg 680w, https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker-120x88.jpg 120w, https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Silvia Hernández (Esker): "El marketing exige una combinación equilibrada de estrategia, creatividad y capacidad de adaptación"
23 Ene 2026
por Redacción Computing
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<img width="680" height="458" src="https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce.jpg" class="card-responsive-img fit-img" alt="Salesforce" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce.jpg 680w, https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce-131x88.jpg 131w, https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Lorena Mercedes (Salesforce): "Los clientes satisfechos son la mejor campaña de marketing"
01 Dic 2025
por Laura del Río
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<img width="768" height="359" src="https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-768x359.jpeg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-768x359.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-156x73.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-1024x479.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
Aumentan las expectativas de los directores de Marketing en la IA agéntica, pero su aplicación está estancada
25 Nov 2025
por Redacción Computing
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