cliente

entrevistas

Paloma Cabrera (Accenture): “El valor de Marketing no está en amplificar una estrategia ya hecha, sino en contribuir a diseñarla”

27 Ene 2026

<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/01/19160846/Imagen-NP-WiZink_Babel-768x512.jpg" class="card-responsive-img fit-img" alt="WiZink" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/01/19160846/Imagen-NP-WiZink_Babel-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2026/01/19160846/Imagen-NP-WiZink_Babel-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2026/01/19160846/Imagen-NP-WiZink_Babel-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/01/19160846/Imagen-NP-WiZink_Babel-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/01/19160846/Imagen-NP-WiZink_Babel-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/01/19160846/Imagen-NP-WiZink_Babel.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

casos de éxito
WiZink monitoriza la calidad de las interacciones con sus clientes con IA generativa
19 Ene 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-768x512.jpeg" class="card-responsive-img fit-img" alt="Cliente" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-1079x720.jpeg 1079w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-1024x683.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
2026, el año en el que la IA facilitará la conversación entre marcas y clientes
25 Dic 2025
por Redacción Computing
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<img width="768" height="307" src="https://img.computing.es/wp-content/uploads/2025/12/19124456/Madrilena-red-de-gas-768x307.jpg" class="card-responsive-img fit-img" alt="Madrileña Red de Gas" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/19124456/Madrilena-red-de-gas-768x307.jpg 768w, https://img.computing.es/wp-content/uploads/2025/12/19124456/Madrilena-red-de-gas-156x62.jpg 156w, https://img.computing.es/wp-content/uploads/2025/12/19124456/Madrilena-red-de-gas-1024x410.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/12/19124456/Madrilena-red-de-gas-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/12/19124456/Madrilena-red-de-gas.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Madrileña Red de Gas implementa su primer agente virtual de IA para la atención al cliente
19 Dic 2025
por Redacción Computing
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<img width="768" height="410" src="https://img.computing.es/wp-content/uploads/2025/12/15112912/BBVA-OpenAI-1-768x410.jpg" class="card-responsive-img fit-img" alt="BBVA OpenAI" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/15112912/BBVA-OpenAI-1-768x410.jpg 768w, https://img.computing.es/wp-content/uploads/2025/12/15112912/BBVA-OpenAI-1-156x83.jpg 156w, https://img.computing.es/wp-content/uploads/2025/12/15112912/BBVA-OpenAI-1-1024x547.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/12/15112912/BBVA-OpenAI-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/12/15112912/BBVA-OpenAI-1.jpg 1163w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOTICIAS
BBVA y OpenAI sellan una alianza estratégica en torno a la IA
15 Dic 2025
por Redacción Computing
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35.jpeg" class="responsive-img" alt="Internacional" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35.jpeg 1600w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-lq.jpeg 30w" sizes="(max-width: 1600px) 100vw, 1600px" data-eio="l" />					
vídeos
ELEVATOR TIC: Subimos al ascensor para hablar de expansión internacional11 Dic 2025
por Redacción Computing
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<img width="680" height="458" src="https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce.jpg" class="card-responsive-img fit-img" alt="Salesforce" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce.jpg 680w, https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce-131x88.jpg 131w, https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Lorena Mercedes (Salesforce): "Los clientes satisfechos son la mejor campaña de marketing"
01 Dic 2025
por Laura del Río
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<img width="1920" height="1080" src="https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg" class="responsive-img" alt="Omnitel" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg 1920w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-1280x720.jpg 1280w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-1536x864.jpg 1536w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
vídeos
ELEVATOR TIC: Omnitel y el outsourcing estratégico20 Nov 2025
por Laura del Río
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-768x432.jpg" class="card-responsive-img fit-img" alt="CRM" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

A FONDO
Que es un CRM, para qué sirve y cómo funciona
21 Oct 2025
por Redacción Computing
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