marketing

NOTICIAS

Brandlight se posiciona para ofrecer visibilidad en entornos de búsqueda basados en IA

16 Feb 2026

<img width="768" height="313" src="https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech-768x313.jpeg" class="card-responsive-img fit-img" alt="MarTech" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech-768x313.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech-156x63.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech-1024x417.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

casos de éxito
Ibexa unifica a cinco marcas de MarTech europeo en una plataforma de orquestación
09 Feb 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-768x512.jpg" class="card-responsive-img fit-img" alt="Boldyn Networks" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-1079x720.jpg 1079w, https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-1024x683.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Vivian Kobeh (Boldyn Networks): “Debemos empezar a hablar del marketing B2H, o Business to Humans”
02 Feb 2026
por Laura del Río
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<img width="680" height="497" src="https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker.jpg" class="card-responsive-img fit-img" alt="Esker" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker.jpg 680w, https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker-120x88.jpg 120w, https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Silvia Hernández (Esker): "El marketing exige una combinación equilibrada de estrategia, creatividad y capacidad de adaptación"
23 Ene 2026
por Redacción Computing
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<img width="768" height="465" src="https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip-768x465.jpeg" class="card-responsive-img fit-img" alt="jaime blip" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip-768x465.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip-145x88.jpeg 145w, https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip-1024x620.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip.jpeg 1065w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOTICIAS
Blip duplicará su plantilla en España con la IA conversacional como eje estratégico
21 Ene 2026
por Rufino Contreras
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<img width="768" height="442" src="https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-768x442.jpg" class="card-responsive-img fit-img" alt="Babel" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-768x442.jpg 768w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-1250x720.jpg 1250w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-153x88.jpg 153w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-1024x590.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Ana Velilla, directora de Marketing de Babel: "El riesgo es un precio que hay que pagar para alcanzar el liderazgo"
20 Ene 2026
por Laura del Río
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-768x512.jpeg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1079x720.jpeg 1079w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1619x1080.jpeg 1619w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1536x1025.jpeg 1536w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1024x683.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing.jpeg 1680w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Cinco tendencias que marcarán el rumbo del marketing digital en 2026
08 Ene 2026
por Redacción Computing
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43.jpeg" class="responsive-img" alt="WhatsApp Image 2026-01-05 at 10.41.43" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43.jpeg 1600w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-lq.jpeg 30w" sizes="(max-width: 1600px) 100vw, 1600px" data-eio="l" />					
VÍDEOS
ELEVATOR TIC: ¡Última planta, la de eventos B2B!05 Ene 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-768x512.jpeg" class="card-responsive-img fit-img" alt="Cliente" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-1079x720.jpeg 1079w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-1024x683.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
2026, el año en el que la IA facilitará la conversación entre marcas y clientes
25 Dic 2025
por Redacción Computing
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