marketing

entrevistas

Silvia Hernández (Esker): "El marketing exige una combinación equilibrada de estrategia, creatividad y capacidad de adaptación"

23 Ene 2026

<img width="768" height="465" src="https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip-768x465.jpeg" class="card-responsive-img fit-img" alt="jaime blip" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip-768x465.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip-145x88.jpeg 145w, https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip-1024x620.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/01/21120417/jaime-blip.jpeg 1065w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOTICIAS
Blip duplicará su plantilla en España con la IA conversacional como eje estratégico
21 Ene 2026
por Rufino Contreras
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<img width="768" height="442" src="https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-768x442.jpg" class="card-responsive-img fit-img" alt="Babel" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-768x442.jpg 768w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-1250x720.jpg 1250w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-153x88.jpg 153w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-1024x590.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Ana Velilla, directora de Marketing de Babel: "El riesgo es un precio que hay que pagar para alcanzar el liderazgo"
20 Ene 2026
por Laura del Río
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-768x512.jpeg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1079x720.jpeg 1079w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1619x1080.jpeg 1619w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1536x1025.jpeg 1536w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1024x683.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing.jpeg 1680w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Cinco tendencias que marcarán el rumbo del marketing digital en 2026
08 Ene 2026
por Redacción Computing
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43.jpeg" class="responsive-img" alt="WhatsApp Image 2026-01-05 at 10.41.43" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43.jpeg 1600w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-lq.jpeg 30w" sizes="(max-width: 1600px) 100vw, 1600px" data-eio="l" />					
VÍDEOS
ELEVATOR TIC: ¡Última planta, la de eventos B2B!05 Ene 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-768x512.jpeg" class="card-responsive-img fit-img" alt="Cliente" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-1079x720.jpeg 1079w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-1024x683.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
2026, el año en el que la IA facilitará la conversación entre marcas y clientes
25 Dic 2025
por Redacción Computing
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<img width="680" height="449" src="https://www.computing.es/wp-content/uploads/2022/10/58692_10.jpg" class="card-responsive-img fit-img" alt="Globant" decoding="async" srcset="https://www.computing.es/wp-content/uploads/2022/10/58692_10.jpg 680w, https://www.computing.es/wp-content/uploads/2022/10/58692_10-133x88.jpg 133w, https://www.computing.es/wp-content/uploads/2022/10/58692_10-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Globant consolida todos sus servicios de Marketing bajo la marca GUT Network
10 Dic 2025
por Redacción Computing
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092.jpg" class="responsive-img" alt="retail" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092.jpg 1600w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-1280x720.jpg 1280w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-1536x864.jpg 1536w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-lq.jpg 30w" sizes="(max-width: 1600px) 100vw, 1600px" data-eio="l" />					
vídeos
EVEVATOR TIC: ¡El Retail se sube a nuestro ascensor!09 Dic 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-768x512.jpg" class="card-responsive-img fit-img" alt="Proofpoint" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Proofpoint nombra a Joyce Kim como directora de Marketing de la compañía
02 Dic 2025
por Redacción Computing
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