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Filipa Fernandes (SISQUAL): «El marketing B2B ha pasado de la promoción de productos a ser un eje estratégico basado en la inteligencia operativa y los datos»

03 Ago 2026

por Laura del Río

<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2026/07/Pinero-768x432.jpg" class="card-responsive-img fit-img" alt="Piñero" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/Pinero-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2026/07/Pinero-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/07/Pinero-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2026/07/Pinero-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/07/Pinero-1040x585.jpg 1040w, https://img.computing.es/wp-content/uploads/2026/07/Pinero-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/07/Pinero.jpg 1280w" data-eio="l" />

CASOS DE ÉXITO
Piñero integra la IA en procesos reales de negocio
20 Jul 2026
por Redacción Computing
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<img width="768" height="384" src="https://img.computing.es/wp-content/uploads/2024/07/10135247/Data-warehouse-768x384.jpeg" class="card-responsive-img fit-img" alt="Data warehouse" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/07/10135247/Data-warehouse-768x384.jpeg 768w, https://img.computing.es/wp-content/uploads/2024/07/10135247/Data-warehouse-156x78.jpeg 156w, https://img.computing.es/wp-content/uploads/2024/07/10135247/Data-warehouse-1024x512.jpeg 1024w, https://img.computing.es/wp-content/uploads/2024/07/10135247/Data-warehouse-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2024/07/10135247/Data-warehouse.jpeg 1280w" data-eio="l" />

A FONDO
Todo sobre los Data Warehouse. Qué es, ventajas, características, cómo funciona  y más
02 Jul 2026
por Redacción Computing
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<img width="768" height="360" src="https://img.computing.es/wp-content/uploads/2026/06/Recurso-transformacion-768x360.jpg" class="card-responsive-img fit-img" alt="Recurso transformación" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/06/Recurso-transformacion-768x360.jpg 768w, https://img.computing.es/wp-content/uploads/2026/06/Recurso-transformacion-1280x601.jpg 1280w, https://img.computing.es/wp-content/uploads/2026/06/Recurso-transformacion-156x73.jpg 156w, https://img.computing.es/wp-content/uploads/2026/06/Recurso-transformacion-1024x480.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/06/Recurso-transformacion-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/06/Recurso-transformacion.jpg 1300w" data-eio="l" />

INFORMES
Fujitsu aboga por la transformación dinámica de las organizaciones
23 Jun 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/05/Observatorio-Turismo-Canarias-768x512.jpg" class="card-responsive-img fit-img" alt="Ayesa" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/05/Observatorio-Turismo-Canarias-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2026/05/Observatorio-Turismo-Canarias-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2026/05/Observatorio-Turismo-Canarias-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/05/Observatorio-Turismo-Canarias-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/05/Observatorio-Turismo-Canarias-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/05/Observatorio-Turismo-Canarias.jpg 1280w" data-eio="l" />

casos de éxito
El Observatorio Turístico de Canarias integra IA y big data con Ayesa Digital para optimizar la planificación e impulsar el destino
29 May 2026
por Redacción Computing
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<img width="768" height="403" src="https://img.computing.es/wp-content/uploads/2023/11/22162124/Celonis-logo-768x403.png" class="card-responsive-img fit-img" alt="Celonis" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2023/11/22162124/Celonis-logo-768x403.png 768w, https://img.computing.es/wp-content/uploads/2023/11/22162124/Celonis-logo-156x82.png 156w, https://img.computing.es/wp-content/uploads/2023/11/22162124/Celonis-logo-1024x538.png 1024w, https://img.computing.es/wp-content/uploads/2023/11/22162124/Celonis-logo-lq.png 30w, https://img.computing.es/wp-content/uploads/2023/11/22162124/Celonis-logo.png 1200w" data-eio="l" />

noticias
Celonis y Deloitte lanzan una nueva solución para modernizar SOX y los controles internos
06 May 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/04/16124318/Cooltra-768x512.jpeg" class="card-responsive-img fit-img" alt="Cooltra" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/16124318/Cooltra-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/04/16124318/Cooltra-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2026/04/16124318/Cooltra-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/04/16124318/Cooltra-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/04/16124318/Cooltra-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/04/16124318/Cooltra.jpeg 1280w" data-eio="l" />

casos de éxito
Cooltra aplica la inteligencia artificial de IBM para optimizar su gestión de flotas de movilidad
16 Abr 2026
por Redacción Computing
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<img width="768" height="448" src="https://img.computing.es/wp-content/uploads/2026/03/11090914/centro-de-datos-768x448.jpg" class="card-responsive-img fit-img" alt="centro de datos" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/03/11090914/centro-de-datos-768x448.jpg 768w, https://img.computing.es/wp-content/uploads/2026/03/11090914/centro-de-datos-1235x720.jpg 1235w, https://img.computing.es/wp-content/uploads/2026/03/11090914/centro-de-datos-151x88.jpg 151w, https://img.computing.es/wp-content/uploads/2026/03/11090914/centro-de-datos-1024x597.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/03/11090914/centro-de-datos-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/03/11090914/centro-de-datos.jpg 1280w" data-eio="l" />

NOTICIAS
Oracle y OpenAI paralizan la expansión de su gran centro de datos de IA en Texas y surgen dudas sobre Stargate
11 Mar 2026
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2026/03/02132333/Rachel-Gomez-in-store-media-768x432.jpg" class="card-responsive-img fit-img" alt="Rachel Gómez in-store media" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/03/02132333/Rachel-Gomez-in-store-media-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2026/03/02132333/Rachel-Gomez-in-store-media-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/03/02132333/Rachel-Gomez-in-store-media-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2026/03/02132333/Rachel-Gomez-in-store-media-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/03/02132333/Rachel-Gomez-in-store-media-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/03/02132333/Rachel-Gomez-in-store-media.jpg 1280w" data-eio="l" />

NOTICIAS
Rachel Gómez se incorpora a in-Store Media como Data and Analytics Corporate Director
02 Mar 2026
por Redacción Computing
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