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opinión

Superar la paradoja digital: La cloud como motor de crecimiento para la empresa española

08 Sep 2026

por Santiago Magazù

<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/09/Shelley-Pursell_HubSpot-768x512.jpg" class="card-responsive-img fit-img" alt="Hubspot" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/09/Shelley-Pursell_HubSpot-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2026/09/Shelley-Pursell_HubSpot-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2026/09/Shelley-Pursell_HubSpot-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/09/Shelley-Pursell_HubSpot-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/09/Shelley-Pursell_HubSpot-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/09/Shelley-Pursell_HubSpot.jpg 1280w" data-eio="l" />

entrevistas
Shelley P. (HubSpot): "La IA debe ayudarnos a potenciar la voz de la marca, nunca a sustituirla"
07 Sep 2026
por Laura del Río
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2026/09/Natalia-Escobedo-768x432.jpg" class="card-responsive-img fit-img" alt="Natalia Escobedo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/09/Natalia-Escobedo-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2026/09/Natalia-Escobedo-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/09/Natalia-Escobedo-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2026/09/Natalia-Escobedo-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/09/Natalia-Escobedo-1040x585.jpg 1040w, https://img.computing.es/wp-content/uploads/2026/09/Natalia-Escobedo-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/09/Natalia-Escobedo.jpg 1280w" data-eio="l" />

NOTICIAS
Natalia Escobedo es la nueva directora general de Salesforce Iberia
07 Sep 2026
por Redacción Computing
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<img width="768" height="436" src="https://img.computing.es/wp-content/uploads/2026/08/Foto_Filipa_SISQUAL-768x436.jpg" class="card-responsive-img fit-img" alt="Sisqual" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/08/Foto_Filipa_SISQUAL-768x436.jpg 768w, https://img.computing.es/wp-content/uploads/2026/08/Foto_Filipa_SISQUAL-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/08/Foto_Filipa_SISQUAL-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/08/Foto_Filipa_SISQUAL.jpg 860w" data-eio="l" />

entrevistas
Filipa Fernandes (SISQUAL): «El marketing B2B ha pasado de la promoción de productos a ser un eje estratégico basado en la inteligencia operativa y los datos»
03 Ago 2026
por Laura del Río
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<img width="768" height="431" src="https://img.computing.es/wp-content/uploads/2026/07/Atencion-al-cliente-768x431.jpeg" class="card-responsive-img fit-img" alt="Aigües de Barcelona" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/Atencion-al-cliente-768x431.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/07/Atencion-al-cliente-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/07/Atencion-al-cliente-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2026/07/Atencion-al-cliente-1024x575.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/07/Atencion-al-cliente-1040x585.jpeg 1040w, https://img.computing.es/wp-content/uploads/2026/07/Atencion-al-cliente-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/07/Atencion-al-cliente.jpeg 1280w" data-eio="l" />

casos de éxito
Aigües de Barcelona impulsa su atención al cliente hacia un modelo omnicanal con Salesforce e IBM Consulting
24 Jul 2026
por Redacción Computing
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<img width="768" height="614" src="https://img.computing.es/wp-content/uploads/2026/07/Intellias-768x614.jpg" class="card-responsive-img fit-img" alt="Agentes de IA" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/Intellias-768x614.jpg 768w, https://img.computing.es/wp-content/uploads/2026/07/Intellias-900x720.jpg 900w, https://img.computing.es/wp-content/uploads/2026/07/Intellias-110x88.jpg 110w, https://img.computing.es/wp-content/uploads/2026/07/Intellias-960x768.jpg 960w, https://img.computing.es/wp-content/uploads/2026/07/Intellias-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/07/Intellias.jpg 1280w" data-eio="l" />

opinión
Coordinación de agentes de IA: Cómo elegir la arquitectura adecuada para la empresa
20 Jul 2026
por Oleksii Reshetniiak
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<img width="768" height="411" src="https://img.computing.es/wp-content/uploads/2026/07/Eduardo-Garcia-Mellado-director-Vass-programapublicidad-768x411.jpg" class="card-responsive-img fit-img" alt="Eduardo-García-Mellado-director-Vass-programapublicidad" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/Eduardo-Garcia-Mellado-director-Vass-programapublicidad-768x411.jpg 768w, https://img.computing.es/wp-content/uploads/2026/07/Eduardo-Garcia-Mellado-director-Vass-programapublicidad-1280x685.jpg 1280w, https://img.computing.es/wp-content/uploads/2026/07/Eduardo-Garcia-Mellado-director-Vass-programapublicidad-1920x1027.jpg 1920w, https://img.computing.es/wp-content/uploads/2026/07/Eduardo-Garcia-Mellado-director-Vass-programapublicidad-1536x822.jpg 1536w, https://img.computing.es/wp-content/uploads/2026/07/Eduardo-Garcia-Mellado-director-Vass-programapublicidad-2048x1095.jpg 2048w, https://img.computing.es/wp-content/uploads/2026/07/Eduardo-Garcia-Mellado-director-Vass-programapublicidad-156x83.jpg 156w, https://img.computing.es/wp-content/uploads/2026/07/Eduardo-Garcia-Mellado-director-Vass-programapublicidad-1024x548.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/07/Eduardo-Garcia-Mellado-director-Vass-programapublicidad-lq.jpg 30w" data-eio="l" />

OPINIÓN
Administración Pública: hacia la transformación digital inteligente
10 Jul 2026
por Eduardo  García-Mellado
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<img width="768" height="434" src="https://img.computing.es/wp-content/uploads/2026/07/Madrid-Digital-768x434.jpg" class="card-responsive-img fit-img" alt="Madrid Digital" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/Madrid-Digital-768x434.jpg 768w, https://img.computing.es/wp-content/uploads/2026/07/Madrid-Digital-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/07/Madrid-Digital-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/07/Madrid-Digital.jpg 946w" data-eio="l" />

CASOS DE ÉXITO
Madrid Digital transforma el servicio de atención a los trabajadores de la Comunidad de Madrid
08 Jul 2026
por Redacción Computing
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<img width="768" height="429" src="https://img.computing.es/wp-content/uploads/2026/07/MORCHEM-768x429.jpg" class="card-responsive-img fit-img" alt="MORCHEM" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/MORCHEM-768x429.jpg 768w, https://img.computing.es/wp-content/uploads/2026/07/MORCHEM-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/07/MORCHEM-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/07/MORCHEM.jpg 950w" data-eio="l" />

CASOS DE ÉXITO
MORCHEM acelera su crecimiento global poniendo el dato en el centro de la decisión
03 Jul 2026
por Redacción Computing
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