CRM

NOTICIAS
Bankinter implanta la IA generativa de Microsoft para toda su plantilla

17 Abr 2026
<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2026/04/15113110/AlbertoMingo_HD-1-768x432.jpg" class="card-responsive-img fit-img" alt="AlbertoMingo_HD 1" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/15113110/AlbertoMingo_HD-1-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2026/04/15113110/AlbertoMingo_HD-1-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/04/15113110/AlbertoMingo_HD-1-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2026/04/15113110/AlbertoMingo_HD-1-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/04/15113110/AlbertoMingo_HD-1-1040x585.jpg 1040w, https://img.computing.es/wp-content/uploads/2026/04/15113110/AlbertoMingo_HD-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/04/15113110/AlbertoMingo_HD-1.jpg 1280w" data-eio="l" />

ENTREVISTAS
Alberto Mingo, Kaze: "No somos un holding clásico, integramos empresas para reforzar nuestro rol de especialistas tecnológicos"
15 Abr 2026
por Rufino Contreras
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<img width="768" height="340" src="https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-768x340.jpeg" class="card-responsive-img fit-img" alt="CRM" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-768x340.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1280x566.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1920x849.jpeg 1920w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1536x679.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-2048x906.jpeg 2048w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-156x69.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1024x453.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-lq.jpeg 30w" data-eio="l" />

noticias
Los riesgos de construir un CRM con IA generativa
14 Abr 2026
por Redacción Computing
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<img width="768" height="436" src="https://img.computing.es/wp-content/uploads/2026/04/13104641/cliente-768x436.jpg" class="card-responsive-img fit-img" alt="cliente" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2026/04/13104641/cliente-768x436.jpg 768w, https://img.computing.es/wp-content/uploads/2026/04/13104641/cliente-1269x720.jpg 1269w, https://img.computing.es/wp-content/uploads/2026/04/13104641/cliente-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/04/13104641/cliente-1024x581.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/04/13104641/cliente-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/04/13104641/cliente.jpg 1280w" data-eio="l" />

OPINIÓN
Diseñar la confianza: más allá de la tecnología
13 Abr 2026
por Marc Caballé 
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-768x512.jpeg" class="card-responsive-img fit-img" alt="Estrategia de ventas" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM.jpeg 1280w" data-eio="l" />

informes
Estrategia de ventas: Mejor comprensión del trabajo y menos estrés gracias a la IA
08 Abr 2026
por Redacción Computing
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<img width="768" height="352" src="https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-768x352.jpeg" class="card-responsive-img fit-img" alt="Sage" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-768x352.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-156x72.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-1024x470.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement.jpeg 1280w" data-eio="l" />

casos de éxito
Sage reduce el coste por conversión en más de un 30% utilizando Twilio Segment
01 Abr 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-768x512.jpeg" class="card-responsive-img fit-img" alt="Ventas" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas.jpeg 1280w" data-eio="l" />

informes
El 62% de las empresas españolas no tiene control claro sobre sus oportunidades de venta
16 Mar 2026
por Redacción Computing
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<img width="768" height="463" src="https://img.computing.es/wp-content/uploads/2026/03/09090806/Gloria-Navas_-Medio-cuerpo-768x463.jpg" class="card-responsive-img fit-img" alt="Gloria Navas_ Medio cuerpo" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2026/03/09090806/Gloria-Navas_-Medio-cuerpo-768x463.jpg 768w, https://img.computing.es/wp-content/uploads/2026/03/09090806/Gloria-Navas_-Medio-cuerpo-1194x720.jpg 1194w, https://img.computing.es/wp-content/uploads/2026/03/09090806/Gloria-Navas_-Medio-cuerpo-146x88.jpg 146w, https://img.computing.es/wp-content/uploads/2026/03/09090806/Gloria-Navas_-Medio-cuerpo-1024x618.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/03/09090806/Gloria-Navas_-Medio-cuerpo-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/03/09090806/Gloria-Navas_-Medio-cuerpo.jpg 1280w" data-eio="l" />

OPINIÓN
Forjando el futuro digital en la era de la IA como motor de la innovación
09 Mar 2026
por Gloria  Navas
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-768x512.jpg" class="card-responsive-img fit-img" alt="IA" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/03/04172717/2_24_DATO_C-18.jpg 1280w" data-eio="l" />

encuentros
El desafío del dato en la era de la IA: Gobernanza, rentabilidad y factor humano
05 Mar 2026
por Mercedes Rodríguez Loeb
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