marketing

entrevistas

Shelley P. (HubSpot): "La IA debe ayudarnos a potenciar la voz de la marca, nunca a sustituirla"

07 Sep 2026

<img width="680" height="381" src="https://img.computing.es/wp-content/uploads/2026/09/Letmino.png" class="card-responsive-img fit-img" alt="Odilo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/09/Letmino.png 680w, https://img.computing.es/wp-content/uploads/2026/09/Letmino-156x88.png 156w, https://img.computing.es/wp-content/uploads/2026/09/Letmino-640x360.png 640w, https://img.computing.es/wp-content/uploads/2026/09/Letmino-lq.png 30w" data-eio="l" />

noticias
La española ODILO inicia una nueva etapa como Letmino
04 Sep 2026
por Redacción Computing
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<img width="768" height="333" src="https://img.computing.es/wp-content/uploads/2026/08/AdobeStock_571626413-768x333.jpeg" class="card-responsive-img fit-img" alt="IA" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/08/AdobeStock_571626413-768x333.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/08/AdobeStock_571626413-156x68.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/08/AdobeStock_571626413-1024x444.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/08/AdobeStock_571626413-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/08/AdobeStock_571626413.jpeg 1280w" data-eio="l" />

informes
6 de cada 10 usuarios rechazan a las marcas que utilizan la IA en el posicionamiento de sus mensajes
06 Ago 2026
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2026/08/Sara-Garcia_MIOTI-768x432.jpg" class="card-responsive-img fit-img" alt="MIOTI" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/08/Sara-Garcia_MIOTI-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2026/08/Sara-Garcia_MIOTI-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/08/Sara-Garcia_MIOTI-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2026/08/Sara-Garcia_MIOTI-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/08/Sara-Garcia_MIOTI-1040x585.jpg 1040w, https://img.computing.es/wp-content/uploads/2026/08/Sara-Garcia_MIOTI-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/08/Sara-Garcia_MIOTI.jpg 1280w" data-eio="l" />

entrevistas
Sara García (MIOTI): "El peligro de la democratización de la IA es la 'comoditización' del mensaje: textos técnicamente perfectos, pero planos y predecibles"
05 Ago 2026
por Laura del Río
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/08/Checkpoint_0043-768x512.jpg" class="card-responsive-img fit-img" alt="Cibercrimen" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/08/Checkpoint_0043-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2026/08/Checkpoint_0043-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2026/08/Checkpoint_0043-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/08/Checkpoint_0043-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/08/Checkpoint_0043-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/08/Checkpoint_0043.jpg 1280w" data-eio="l" />

opinión
La importancia del naming en el cibercrimen: La nueva estrategia de marketing cibercriminal
04 Ago 2026
por Mario  García 
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<img width="768" height="436" src="https://img.computing.es/wp-content/uploads/2026/08/Foto_Filipa_SISQUAL-768x436.jpg" class="card-responsive-img fit-img" alt="Sisqual" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/08/Foto_Filipa_SISQUAL-768x436.jpg 768w, https://img.computing.es/wp-content/uploads/2026/08/Foto_Filipa_SISQUAL-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/08/Foto_Filipa_SISQUAL-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/08/Foto_Filipa_SISQUAL.jpg 860w" data-eio="l" />

entrevistas
Filipa Fernandes (SISQUAL): «El marketing B2B ha pasado de la promoción de productos a ser un eje estratégico basado en la inteligencia operativa y los datos»
03 Ago 2026
por Laura del Río
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<img width="768" height="548" src="https://img.computing.es/wp-content/uploads/2026/07/2026_SusanaVoces_TH-Adigital-57-768x548.jpg" class="card-responsive-img fit-img" alt="esCommerce" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/2026_SusanaVoces_TH-Adigital-57-768x548.jpg 768w, https://img.computing.es/wp-content/uploads/2026/07/2026_SusanaVoces_TH-Adigital-57-1008x720.jpg 1008w, https://img.computing.es/wp-content/uploads/2026/07/2026_SusanaVoces_TH-Adigital-57-123x88.jpg 123w, https://img.computing.es/wp-content/uploads/2026/07/2026_SusanaVoces_TH-Adigital-57-1024x731.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/07/2026_SusanaVoces_TH-Adigital-57-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/07/2026_SusanaVoces_TH-Adigital-57.jpg 1280w" data-eio="l" />

opinión
Una voz propia para la nueva etapa del comercio electrónico
22 Jul 2026
por Susana Voces
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<img width="680" height="407" src="https://img.computing.es/wp-content/uploads/2026/07/Sammie-Walker_CMO-EfficientIP.jpg" class="card-responsive-img fit-img" alt="EfficientIP" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/Sammie-Walker_CMO-EfficientIP.jpg 680w, https://img.computing.es/wp-content/uploads/2026/07/Sammie-Walker_CMO-EfficientIP-147x88.jpg 147w, https://img.computing.es/wp-content/uploads/2026/07/Sammie-Walker_CMO-EfficientIP-lq.jpg 30w" data-eio="l" />

noticias
EfficientIP nombra a Sammie Walker Chief Marketing Officer de la compañía
14 Jul 2026
por Redacción Computing
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<img width="680" height="375" src="https://img.computing.es/wp-content/uploads/2026/07/Monica-Gracia-Making-Science.jpg" class="card-responsive-img fit-img" alt="Making Science" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/Monica-Gracia-Making-Science.jpg 680w, https://img.computing.es/wp-content/uploads/2026/07/Monica-Gracia-Making-Science-156x86.jpg 156w, https://img.computing.es/wp-content/uploads/2026/07/Monica-Gracia-Making-Science-lq.jpg 30w" data-eio="l" />

entrevistas
Mónica González, CMO de Making Science: "El verdadero riesgo no es la automatización en sí, sino automatizar la mediocridad"
01 Jul 2026
por Redacción Computing
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