marketing

noticias

Fastly nombra a Joan Jenkins nueva Chief Marketing Officer de la compañía

24 Abr 2026

<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="IA Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-1040x585.jpg 1040w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1.jpg 1280w" data-eio="l" />

INFORMES
El Marketing experimenta el impacto de la IA
22 Abr 2026
por Redacción Computing
Compartir el post
Compartir



<img width="768" height="511" src="https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-768x511.jpg" class="card-responsive-img fit-img" alt="Canon" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-768x511.jpg 768w, https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon.jpg 860w" data-eio="l" />

entrevistas
Pilar González (Canon): “Si solo inviertes en lo que tiene retorno inmediato, dejas de alimentar la imagen de marca”
20 Abr 2026
por Redacción Computing
Compartir el post
Compartir



<img width="602" height="420" src="https://img.computing.es/wp-content/uploads/2026/04/09094628/Juan-Angel-Lopez-Ford.jpg" class="card-responsive-img fit-img" alt="Ford" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" data-eio="l" />

entrevistas
Juan Ángel López (Ford): “Es un verdadero desafío mantener el negocio vivo en un entorno tan cambiante”
09 Abr 2026
por Laura del Río
Compartir el post
Compartir



<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-768x512.jpeg" class="card-responsive-img fit-img" alt="Estrategia de ventas" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM.jpeg 1280w" data-eio="l" />

informes
Estrategia de ventas: Mejor comprensión del trabajo y menos estrés gracias a la IA
08 Abr 2026
por Redacción Computing
Compartir el post
Compartir



<img width="680" height="462" src="https://img.computing.es/wp-content/uploads/2026/04/06121247/foto-zoom.jpg" class="card-responsive-img fit-img" alt="Nutanix" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" data-eio="l" />

entrevistas
Miriam Corzo (Nutanix): “El marketing más efectivo es el que equilibra los datos con la autenticidad y la cercanía”
06 Abr 2026
por Laura del Río
Compartir el post
Compartir



<img width="768" height="352" src="https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-768x352.jpeg" class="card-responsive-img fit-img" alt="Sage" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-768x352.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-156x72.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-1024x470.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement.jpeg 1280w" data-eio="l" />

casos de éxito
Sage reduce el coste por conversión en más de un 30% utilizando Twilio Segment
01 Abr 2026
por Redacción Computing
Compartir el post
Compartir



<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-768x432.jpeg" class="card-responsive-img fit-img" alt="ia" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-1920x1080.jpeg 1920w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-2048x1152.jpeg 2048w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-lq.jpeg 30w" data-eio="l" />

INFORMES
El 58% de los consumidores ya utilizando la IA para sus decisiones de compra
23 Mar 2026
por Redacción Computing
Compartir el post
Compartir



<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-768x512.jpeg" class="card-responsive-img fit-img" alt="Ventas" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas.jpeg 1280w" data-eio="l" />

informes
El 62% de las empresas españolas no tiene control claro sobre sus oportunidades de venta
16 Mar 2026
por Redacción Computing
Compartir el post
Compartir