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marketing

Odigo

entrevistas

Amine Boumediane, CMO de Odigo: "No basta con tener buenas ideas, hay que entender el contexto, priorizar y convertir una estrategia en resultados reales"

28 May 2026

por Redacción Computing

<img width="768" height="513" src="https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-768x513.jpeg" class="card-responsive-img fit-img" alt="IBM" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-768x513.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-1078x720.jpeg 1078w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-1024x684.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM.jpeg 1280w" data-eio="l" />

entrevistas
Paola Ortega (IBM): "Una campaña exitosa es con la que se consigue que el mensaje se entienda y tenga impacto en la percepción de la marca"
19 May 2026
por Laura del Río
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<img width="768" height="576" src="https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-768x576.jpeg" class="card-responsive-img fit-img" alt="IA" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-768x576.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-960x720.jpeg 960w, https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-117x88.jpeg 117w, https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-1024x768.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science.jpeg 1280w" data-eio="l" />

noticias
José Antonio Martínez Aguilar (Making Science): "La IA agéntica nos convierte en superhumanos y redefine la productividad empresarial"
14 May 2026
por Laura del Río
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<img width="480" height="480" src="https://img.computing.es/wp-content/uploads/2026/04/Joan-Jenkins-Fastly.jpg" class="card-responsive-img fit-img" alt="Fastly" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/Joan-Jenkins-Fastly.jpg 480w, https://img.computing.es/wp-content/uploads/2026/04/Joan-Jenkins-Fastly-88x88.jpg 88w, https://img.computing.es/wp-content/uploads/2026/04/Joan-Jenkins-Fastly-120x120.jpg 120w, https://img.computing.es/wp-content/uploads/2026/04/Joan-Jenkins-Fastly-lq.jpg 30w" data-eio="l" />

noticias
Fastly nombra a Joan Jenkins nueva Chief Marketing Officer de la compañía
24 Abr 2026
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="IA Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-1040x585.jpg 1040w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1.jpg 1280w" data-eio="l" />

INFORMES
El Marketing experimenta el impacto de la IA
22 Abr 2026
por Redacción Computing
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<img width="768" height="511" src="https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-768x511.jpg" class="card-responsive-img fit-img" alt="Canon" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-768x511.jpg 768w, https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon.jpg 860w" data-eio="l" />

entrevistas
Pilar González (Canon): “Si solo inviertes en lo que tiene retorno inmediato, dejas de alimentar la imagen de marca”
20 Abr 2026
por Redacción Computing
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<img width="602" height="420" src="https://img.computing.es/wp-content/uploads/2026/04/09094628/Juan-Angel-Lopez-Ford.jpg" class="card-responsive-img fit-img" alt="Ford" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/09094628/Juan-Angel-Lopez-Ford.jpg 602w, https://img.computing.es/wp-content/uploads/2026/04/09094628/Juan-Angel-Lopez-Ford-126x88.jpg 126w, https://img.computing.es/wp-content/uploads/2026/04/09094628/Juan-Angel-Lopez-Ford-lq.jpg 30w" data-eio="l" />

entrevistas
Juan Ángel López (Ford): “Es un verdadero desafío mantener el negocio vivo en un entorno tan cambiante”
09 Abr 2026
por Laura del Río
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-768x512.jpeg" class="card-responsive-img fit-img" alt="Estrategia de ventas" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM.jpeg 1280w" data-eio="l" />

informes
Estrategia de ventas: Mejor comprensión del trabajo y menos estrés gracias a la IA
08 Abr 2026
por Redacción Computing
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<img width="680" height="462" src="https://img.computing.es/wp-content/uploads/2026/04/06121247/foto-zoom.jpg" class="card-responsive-img fit-img" alt="Nutanix" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/06121247/foto-zoom.jpg 680w, https://img.computing.es/wp-content/uploads/2026/04/06121247/foto-zoom-130x88.jpg 130w, https://img.computing.es/wp-content/uploads/2026/04/06121247/foto-zoom-lq.jpg 30w" data-eio="l" />

entrevistas
Miriam Corzo (Nutanix): “El marketing más efectivo es el que equilibra los datos con la autenticidad y la cercanía”
06 Abr 2026
por Laura del Río
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