marketing

opinión

Una voz propia para la nueva etapa del comercio electrónico

22 Jul 2026

<img width="680" height="407" src="https://img.computing.es/wp-content/uploads/2026/07/Sammie-Walker_CMO-EfficientIP.jpg" class="card-responsive-img fit-img" alt="EfficientIP" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/Sammie-Walker_CMO-EfficientIP.jpg 680w, https://img.computing.es/wp-content/uploads/2026/07/Sammie-Walker_CMO-EfficientIP-147x88.jpg 147w, https://img.computing.es/wp-content/uploads/2026/07/Sammie-Walker_CMO-EfficientIP-lq.jpg 30w" data-eio="l" />

noticias
EfficientIP nombra a Sammie Walker Chief Marketing Officer de la compañía
14 Jul 2026
por Redacción Computing
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<img width="680" height="375" src="https://img.computing.es/wp-content/uploads/2026/07/Monica-Gracia-Making-Science.jpg" class="card-responsive-img fit-img" alt="Making Science" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/07/Monica-Gracia-Making-Science.jpg 680w, https://img.computing.es/wp-content/uploads/2026/07/Monica-Gracia-Making-Science-156x86.jpg 156w, https://img.computing.es/wp-content/uploads/2026/07/Monica-Gracia-Making-Science-lq.jpg 30w" data-eio="l" />

entrevistas
Mónica González, CMO de Making Science: "El verdadero riesgo no es la automatización en sí, sino automatizar la mediocridad"
01 Jul 2026
por Redacción Computing
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<img width="768" height="514" src="https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-768x514.jpeg" class="card-responsive-img fit-img" alt="Greenwashing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-768x514.jpeg 768w, https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-1077x720.jpeg 1077w, https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-1024x685.jpeg 1024w, https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing.jpeg 1280w" data-eio="l" />

A FONDO
Greenwashing: qué es y cómo detectarlo
19 Jun 2026
por Paloma Torres
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/06/Marketing-y-ventas-768x512.jpeg" class="card-responsive-img fit-img" alt="Marketing y ventas" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/06/Marketing-y-ventas-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/06/Marketing-y-ventas-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2026/06/Marketing-y-ventas-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/06/Marketing-y-ventas-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/06/Marketing-y-ventas-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/06/Marketing-y-ventas.jpeg 1280w" data-eio="l" />

informes
Los salarios en Marketing & Sales alcanzan hasta los 94.000 euros al año en posiciones de dirección
04 Jun 2026
por Redacción Computing
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<img width="768" height="373" src="https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-768x373.jpeg" class="card-responsive-img fit-img" alt="El 90% de los directivos de marketing ya utiliza IA en su trabajo creativo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-768x373.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-1280x622.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-1920x934.jpeg 1920w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-1536x747.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-2048x996.jpeg 2048w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-156x76.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-1024x498.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-lq.jpeg 30w" data-eio="l" />

NOTICIAS
El 90% de los directivos de marketing ya utiliza IA en su trabajo creativo
02 Jun 2026
por Redacción Computing
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<img width="680" height="410" src="https://img.computing.es/wp-content/uploads/2026/06/Laura-de-la-Fuente-Xcalibur.jpg" class="card-responsive-img fit-img" alt="Xcalibur Smart Mapping" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/06/Laura-de-la-Fuente-Xcalibur.jpg 680w, https://img.computing.es/wp-content/uploads/2026/06/Laura-de-la-Fuente-Xcalibur-146x88.jpg 146w, https://img.computing.es/wp-content/uploads/2026/06/Laura-de-la-Fuente-Xcalibur-lq.jpg 30w" data-eio="l" />

entrevistas
Laura de la Fuente, CMO de Xcalibur Smart Mapping: "El marketing va a liderar gran parte de los cambios de la industria TIC en los próximos años"
01 Jun 2026
por Redacción Computing
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<img width="768" height="576" src="https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-768x576.jpg" class="card-responsive-img fit-img" alt="Odigo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-768x576.jpg 768w, https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-960x720.jpg 960w, https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-117x88.jpg 117w, https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-1024x768.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia.jpg 1280w" data-eio="l" />

entrevistas
Amine Boumediane, CMO de Odigo: "No basta con tener buenas ideas, hay que entender el contexto, priorizar y convertir una estrategia en resultados reales"
28 May 2026
por Redacción Computing
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<img width="768" height="513" src="https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-768x513.jpeg" class="card-responsive-img fit-img" alt="IBM" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-768x513.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-1078x720.jpeg 1078w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-1024x684.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM.jpeg 1280w" data-eio="l" />

entrevistas
Paola Ortega (IBM): "Una campaña exitosa es con la que se consigue que el mensaje se entienda y tenga impacto en la percepción de la marca"
19 May 2026
por Laura del Río
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