MarTech

<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43.jpeg" class="responsive-img" alt="WhatsApp Image 2026-01-05 at 10.41.43" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43.jpeg 1600w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-lq.jpeg 30w" sizes="(max-width: 1600px) 100vw, 1600px" data-eio="l" />					
VÍDEOS
ELEVATOR TIC: ¡Última planta, la de eventos B2B!05 Ene 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-768x512.jpeg" class="card-responsive-img fit-img" alt="Cliente" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-1079x720.jpeg 1079w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-1024x683.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
2026, el año en el que la IA facilitará la conversación entre marcas y clientes
25 Dic 2025
por Redacción Computing
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35.jpeg" class="responsive-img" alt="Internacional" style="display: block;" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35.jpeg 1600w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-lq.jpeg 30w" sizes="auto, (max-width: 1600px) 100vw, 1600px" data-eio="l" />					
vídeos
ELEVATOR TIC: Subimos al ascensor para hablar de expansión internacional11 Dic 2025
por Redacción Computing
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<img width="680" height="449" src="https://www.computing.es/wp-content/uploads/2022/10/58692_10.jpg" class="card-responsive-img fit-img" alt="Globant" decoding="async" loading="lazy" srcset="https://www.computing.es/wp-content/uploads/2022/10/58692_10.jpg 680w, https://www.computing.es/wp-content/uploads/2022/10/58692_10-133x88.jpg 133w, https://www.computing.es/wp-content/uploads/2022/10/58692_10-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Globant consolida todos sus servicios de Marketing bajo la marca GUT Network
10 Dic 2025
por Redacción Computing
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092.jpg" class="responsive-img" alt="retail" style="display: block;" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092.jpg 1600w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-1280x720.jpg 1280w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-1536x864.jpg 1536w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-lq.jpg 30w" sizes="auto, (max-width: 1600px) 100vw, 1600px" data-eio="l" />					
vídeos
EVEVATOR TIC: ¡El Retail se sube a nuestro ascensor!09 Dic 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-768x512.jpg" class="card-responsive-img fit-img" alt="Proofpoint" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Proofpoint nombra a Joyce Kim como directora de Marketing de la compañía
02 Dic 2025
por Redacción Computing
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<img width="680" height="358" src="https://img.computing.es/wp-content/uploads/2025/03/21094803/martech-2025.png" class="card-responsive-img fit-img" alt="MarTech" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/03/21094803/martech-2025.png 680w, https://img.computing.es/wp-content/uploads/2025/03/21094803/martech-2025-156x82.png 156w, https://img.computing.es/wp-content/uploads/2025/03/21094803/martech-2025-lq.png 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Webinar del 'Observatorio MarTech 360': Descubre las claves del marketing B2B en el sector TI
02 Dic 2025
por Redacción Computing
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<img width="680" height="458" src="https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce.jpg" class="card-responsive-img fit-img" alt="Salesforce" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce.jpg 680w, https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce-131x88.jpg 131w, https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Lorena Mercedes (Salesforce): "Los clientes satisfechos son la mejor campaña de marketing"
01 Dic 2025
por Laura del Río
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3.jpeg" class="responsive-img" alt="Creatividad" style="display: block;" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3.jpeg 1600w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-lq.jpeg 30w" sizes="auto, (max-width: 1600px) 100vw, 1600px" data-eio="l" />					
vídeos
ELEVATOR TIC: Los retos actuales para la creatividad01 Dic 2025
por Redacción Computing
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<img width="768" height="359" src="https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-768x359.jpeg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-768x359.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-156x73.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-1024x479.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
Aumentan las expectativas de los directores de Marketing en la IA agéntica, pero su aplicación está estancada
25 Nov 2025
por Redacción Computing
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<img width="746" height="517" src="https://img.computing.es/wp-content/uploads/2025/11/24125220/Livia-Lo-Presti-Genetec.jpg" class="card-responsive-img fit-img" alt="Genetec" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/24125220/Livia-Lo-Presti-Genetec.jpg 746w, https://img.computing.es/wp-content/uploads/2025/11/24125220/Livia-Lo-Presti-Genetec-127x88.jpg 127w, https://img.computing.es/wp-content/uploads/2025/11/24125220/Livia-Lo-Presti-Genetec-lq.jpg 30w" sizes="auto, (max-width: 746px) 100vw, 746px" data-eio="l" />

entrevistas
Livia Lo Presti (Genetec): "Los eventos presenciales siguen siendo muy importantes en términos de calidad del contacto con el cliente"
24 Nov 2025
por Laura del Río
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<img width="680" height="497" src="https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker.jpg" class="card-responsive-img fit-img" alt="Esker" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker.jpg 680w, https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker-120x88.jpg 120w, https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Silvia Hernández Fernández-Bermejo, nueva directora de Marketing de Esker Ibérica
21 Nov 2025
por Redacción Computing
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<img width="1920" height="1080" src="https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg" class="responsive-img" alt="Omnitel" style="display: block;" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg 1920w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-1280x720.jpg 1280w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-1536x864.jpg 1536w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-lq.jpg 30w" sizes="auto, (max-width: 1920px) 100vw, 1920px" data-eio="l" />					
vídeos
ELEVATOR TIC: Omnitel y el outsourcing estratégico20 Nov 2025
por Laura del Río
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<img width="768" height="449" src="https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-768x449.jpg" class="card-responsive-img fit-img" alt="EXPERIENCIA CLIENTE" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-768x449.jpg 768w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-1230x720.jpg 1230w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-150x88.jpg 150w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-1024x599.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
Operar la IA, el nuevo reto de la experiencia de cliente
18 Nov 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-768x432.jpeg" class="card-responsive-img fit-img" alt="SEO" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
La IA redefine el SEO: El 58% de las búsquedas en Google no generan clics
17 Nov 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-768x432.jpeg" class="card-responsive-img fit-img" alt="SEIDOR" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Iván González (SEIDOR): "Me preocupa que las empresas experimenten una falta de autenticidad y de conexión con sus audiencias"
13 Nov 2025
por Laura del Río
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<img width="1920" height="1080" src="https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg" class="responsive-img" alt="Omnitel" style="display: block;" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg 1920w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-1280x720.jpg 1280w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-1536x864.jpg 1536w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-lq.jpg 30w" sizes="auto, (max-width: 1920px) 100vw, 1920px" data-eio="l" />					
vídeos
ELEVATOR TIC: ¡Omnitel se sube a nuestro ascensor para llegar a la planta de los 30 años de comunicación y marketing B2B!12 Nov 2025
por Redacción Computing
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<img width="768" height="355" src="https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-768x355.jpeg" class="card-responsive-img fit-img" alt="Marketing automation" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-768x355.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-156x72.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-1024x473.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

informes
El marketing automation puede aumentar en un 30% la conversión de clientes
03 Nov 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-768x512.jpeg" class="card-responsive-img fit-img" alt="Leads" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

informes
La mitad de los profesionales de marketing no tiene el control total sobre sus leads
30 Oct 2025
por Redacción Computing
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<img width="680" height="492" src="https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext.jpg" class="card-responsive-img fit-img" alt="OpenText" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext-122x88.jpg 122w, https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Inés Calavia (OpenText): "Quizá el toque humano sea lo realmente disruptivo en el marketing del futuro"
28 Oct 2025
por Laura del Río
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<img width="680" height="446" src="https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis.jpg" class="card-responsive-img fit-img" alt="Celonis" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis-134x88.jpg 134w, https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Celonis nombra a Silvia Alonso Senior Manager Communications para Iberia y Latinoamérica
27 Oct 2025
por Redacción Computing
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<img width="768" height="419" src="https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-768x419.jpg" class="card-responsive-img fit-img" alt="Agentes de IA" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-768x419.jpg 768w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-156x85.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-1024x559.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

opinión
En 2030, los agentes de IA serán las nuevas aplicaciones del móvil
24 Oct 2025
por Gonzalo Quevedo
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<img width="680" height="473" src="https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini.jpg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini-127x88.jpg 127w, https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Ángeles García Molero (Capgemini): "La IA supone un reto muy positivo, pero el profesional que no la domine quedará apartado"
22 Oct 2025
por Laura del Río
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-768x432.jpg" class="card-responsive-img fit-img" alt="CRM" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

A FONDO
Que es un CRM, para qué sirve y cómo funciona
21 Oct 2025
por Redacción Computing
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<img width="768" height="484" src="https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-768x484.jpg" class="card-responsive-img fit-img" alt="Equinix" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-768x484.jpg 768w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-1142x720.jpg 1142w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-140x88.jpg 140w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-1024x646.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Equinix nombra a Segundo Ramos director de Marketing de Producto para EMEA
21 Oct 2025
por Redacción Computing
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<img width="680" height="391" src="https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT.jpg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT-153x88.jpg 153w, https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Lucía Bayce (GFT): "El marketing ha pasado de ser un soporte a la venta a formar parte fundamental de la estrategia de venta de la compañía"
20 Oct 2025
por Laura del Río
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<img width="768" height="266" src="https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA-768x266.jpeg" class="card-responsive-img fit-img" alt="Computación cuántica" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA-768x266.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA-156x54.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA-1024x355.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

informes
Un 31% de especialistas de marketing que emplean agentes de IA espera que la computación cuántica transforme el sector en dos años
17 Oct 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-768x512.jpeg" class="card-responsive-img fit-img" alt="Brand Awareness" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-1620x1080.jpeg 1620w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-1536x1024.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-2048x1365.jpeg 2048w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-1024x683.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-lq.jpeg 30w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

NOTICIAS
La importancia del brand awareness
15 Oct 2025
por Redacción Computing
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<img width="680" height="479" src="https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2.jpg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2-125x88.jpg 125w, https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Catalina Roa (HP): "Demostrar el retorno de la inversión en marketing continúa siendo un gran reto"
14 Oct 2025
por Laura del Río
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<img width="680" height="381" src="https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial.jpg" class="card-responsive-img fit-img" alt="Cloud District" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Cloud District integra a datasocial, la consultora partner de Hubspot
08 Oct 2025
por Redacción Computing
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<img width="680" height="382" src="https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science.jpg" class="card-responsive-img fit-img" alt="Making Science" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Making Science vende su unidad de cloud y ciberseguridad a Lutech
08 Oct 2025
por Redacción Computing
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<img width="768" height="383" src="https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-768x383.jpg" class="card-responsive-img fit-img" alt="Ferran Serrano T-Systems 1.docx" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-768x383.jpg 768w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-156x78.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-1024x510.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Ferrán Serrano (T-Systems): "Hemos dejado de hablar de nosotros para pasar a escuchar al cliente"
03 Oct 2025
por Laura del Río
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<img width="768" height="449" src="https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-768x449.jpg" class="card-responsive-img fit-img" alt="ONIAD" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-768x449.jpg 768w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-1232x720.jpg 1232w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-151x88.jpg 151w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-1024x598.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

NOTICIAS
La nueva regulación europea de publicidad política provoca la retirada de Meta y Google
25 Sep 2025
por Redacción Computing
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<img width="768" height="461" src="https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-768x461.jpeg" class="card-responsive-img fit-img" alt="IA" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-768x461.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-1200x720.jpeg 1200w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-147x88.jpeg 147w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-1024x614.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

informes
¿Cómo está cambiando la IA el mapa del marketing?
24 Sep 2025
por Redacción Computing
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<img width="768" height="388" src="https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-768x388.jpeg" class="card-responsive-img fit-img" alt="HubSpot" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-768x388.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-156x79.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-1024x518.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
HubSpot lanza Loop Marketing, un nuevo método para conectar con los clientes en la era de la IA
16 Sep 2025
por Redacción Computing
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<img width="768" height="340" src="https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-768x340.jpeg" class="card-responsive-img fit-img" alt="CRM IA" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-768x340.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1280x566.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1920x849.jpeg 1920w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1536x679.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-2048x906.jpeg 2048w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-156x69.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1024x453.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-lq.jpeg 30w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

informe
Introducir la IA en el CRM aumenta hasta un 40% la productividad
09 Sep 2025
por Redacción Computing
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<img width="768" height="476" src="https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-768x476.jpeg" class="card-responsive-img fit-img" alt="Empresa" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-768x476.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-1161x720.jpeg 1161w, https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-142x88.jpeg 142w, https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-1024x635.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Las 9 grandes tendencias en gestión de activos intangibles en las empresas
05 Sep 2025
por Redacción Computing
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<img width="768" height="445" src="https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-768x445.jpeg" class="card-responsive-img fit-img" alt="Marketing mix" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-768x445.jpeg 768w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-1244x720.jpeg 1244w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-152x88.jpeg 152w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-1024x593.jpeg 1024w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

a fondo
La evolución del marketing mix en la era digital
04 Sep 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-768x432.jpg" class="card-responsive-img fit-img" alt="Web" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Cuatro claves para adaptar tu web a la nueva normativa europea de accesibilidad
29 Ago 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-768x512.jpeg" class="card-responsive-img fit-img" alt="Google" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

informes
¿Supone ChatGPT el final de Google?
27 Ago 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-768x512.jpg" class="card-responsive-img fit-img" alt="Estrategias IA" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
5 efectivas estrategias para maximizar el uso de la IA en Marketing
25 Ago 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-768x512.jpeg" class="card-responsive-img fit-img" alt="Plan de marketing" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

a fondo
¿Qué es un plan de Marketing? Tipos, estrategias y cómo realizarlo
21 Ago 2025
por Redacción Computing
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<img width="768" height="493" src="https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-768x493.jpeg" class="card-responsive-img fit-img" alt="Marketing directo" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-768x493.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-1123x720.jpeg 1123w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-137x88.jpeg 137w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-1024x657.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

a fondo
¿Qué es el marketing directo? Objetivos y estrategias
21 Ago 2025
por Redacción Computing
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<img width="680" height="449" src="https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood.jpg" class="card-responsive-img fit-img" alt="Knowmad mood" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood.jpg 680w, https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood-133x88.jpg 133w, https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

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Knowmad mood impulsa su propuesta de valor creativo con la adquisición de BUZZ
20 Ago 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-768x432.jpg" class="card-responsive-img fit-img" alt="chatbot" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot.jpg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
Solo el 11% de las empresas usa bien la IA para conversar con sus clientes
06 Ago 2025
por Redacción Computing
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<img width="680" height="461" src="https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian.jpg" class="card-responsive-img fit-img" alt="Appian" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian.jpg 680w, https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian-130x88.jpg 130w, https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Appian nombra a David Crozier nuevo Chief Marketing Officer
31 Jul 2025
por Redacción Computing
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<img width="680" height="386" src="https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot.jpg" class="card-responsive-img fit-img" alt="HubSpot" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot.jpg 680w, https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot-lq.jpg 30w" sizes="auto, (max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Diego Santos (HubSpot): "Avanzamos hacia un modelo de inteligencia comercial mucho más accesible y eficiente"
30 Jul 2025
por Redacción Computing
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<img width="768" height="384" src="https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-768x384.jpeg" class="card-responsive-img fit-img" alt="Marketing y publicidad" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-768x384.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-156x78.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-1024x512.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

a fondo
Diferencias entre Marketing y Publicidad. ¿Cómo se relacionan?
23 Jul 2025
por Redacción Computing
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<img width="768" height="286" src="https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-768x286.jpeg" class="card-responsive-img fit-img" alt="marketing" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-768x286.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-156x58.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-1024x382.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

informes
¿En qué invierten las compañías TIC sus presupuestos de marketing?
14 Jul 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-768x512.jpeg" class="card-responsive-img fit-img" alt="Intel" decoding="async" loading="lazy" srcset="https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing.jpeg 1280w" sizes="auto, (max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Intel externaliza sus operaciones de marketing a Accenture e implementa IA generativa para el soporte
23 Jun 2025
por Redacción Computing
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Adquisición
NOTICIAS
ReeVo adquiere Hispasec para triplicar su facturación en 2030
26 Ene 2026
por Redacción Computing
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Premios Computing
Inteligencia artificial
Premios Computing
Premios 2025
Resiliencia como cultura: Organizaciones que lideran en entornos inciertos
14 Ago 2025
por Javier Zubieta
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Inteligencia artificial
vídeos
IBM Power11, la familia de servidores evoluciona
01 Oct 2025
por Redacción Computing
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MarTech

ELEVATOR TIC: ¡Última planta, la de eventos B2B!

2026, el año en el que la IA facilitará la conversación entre marcas y clientes

ELEVATOR TIC: Subimos al ascensor para hablar de expansión internacional

Globant consolida todos sus servicios de Marketing bajo la marca GUT Network

EVEVATOR TIC: ¡El Retail se sube a nuestro ascensor!

Proofpoint nombra a Joyce Kim como directora de Marketing de la compañía

Webinar del 'Observatorio MarTech 360': Descubre las claves del marketing B2B en el sector TI

Lorena Mercedes (Salesforce): "Los clientes satisfechos son la mejor campaña de marketing"

ELEVATOR TIC: Los retos actuales para la creatividad

Aumentan las expectativas de los directores de Marketing en la IA agéntica, pero su aplicación está estancada

Livia Lo Presti (Genetec): "Los eventos presenciales siguen siendo muy importantes en términos de calidad del contacto con el cliente"

Silvia Hernández Fernández-Bermejo, nueva directora de Marketing de Esker Ibérica

ELEVATOR TIC: Omnitel y el outsourcing estratégico

Operar la IA, el nuevo reto de la experiencia de cliente

La IA redefine el SEO: El 58% de las búsquedas en Google no generan clics

Iván González (SEIDOR): "Me preocupa que las empresas experimenten una falta de autenticidad y de conexión con sus audiencias"

ELEVATOR TIC: ¡Omnitel se sube a nuestro ascensor para llegar a la planta de los 30 años de comunicación y marketing B2B!

El marketing automation puede aumentar en un 30% la conversión de clientes

La mitad de los profesionales de marketing no tiene el control total sobre sus leads

Inés Calavia (OpenText): "Quizá el toque humano sea lo realmente disruptivo en el marketing del futuro"

Celonis nombra a Silvia Alonso Senior Manager Communications para Iberia y Latinoamérica

En 2030, los agentes de IA serán las nuevas aplicaciones del móvil

Ángeles García Molero (Capgemini): "La IA supone un reto muy positivo, pero el profesional que no la domine quedará apartado"

Que es un CRM, para qué sirve y cómo funciona

Equinix nombra a Segundo Ramos director de Marketing de Producto para EMEA

Lucía Bayce (GFT): "El marketing ha pasado de ser un soporte a la venta a formar parte fundamental de la estrategia de venta de la compañía"

Un 31% de especialistas de marketing que emplean agentes de IA espera que la computación cuántica transforme el sector en dos años

La importancia del brand awareness

Catalina Roa (HP): "Demostrar el retorno de la inversión en marketing continúa siendo un gran reto"

Cloud District integra a datasocial, la consultora partner de Hubspot

Making Science vende su unidad de cloud y ciberseguridad a Lutech

Ferrán Serrano (T-Systems): "Hemos dejado de hablar de nosotros para pasar a escuchar al cliente"

La nueva regulación europea de publicidad política provoca la retirada de Meta y Google

¿Cómo está cambiando la IA el mapa del marketing?

HubSpot lanza Loop Marketing, un nuevo método para conectar con los clientes en la era de la IA

Introducir la IA en el CRM aumenta hasta un 40% la productividad

Las 9 grandes tendencias en gestión de activos intangibles en las empresas

La evolución del marketing mix en la era digital

Cuatro claves para adaptar tu web a la nueva normativa europea de accesibilidad

¿Supone ChatGPT el final de Google?

5 efectivas estrategias para maximizar el uso de la IA en Marketing

¿Qué es un plan de Marketing? Tipos, estrategias y cómo realizarlo

¿Qué es el marketing directo? Objetivos y estrategias

Knowmad mood impulsa su propuesta de valor creativo con la adquisición de BUZZ

Solo el 11% de las empresas usa bien la IA para conversar con sus clientes

Appian nombra a David Crozier nuevo Chief Marketing Officer

Diego Santos (HubSpot): "Avanzamos hacia un modelo de inteligencia comercial mucho más accesible y eficiente"

Diferencias entre Marketing y Publicidad. ¿Cómo se relacionan?

¿En qué invierten las compañías TIC sus presupuestos de marketing?

Intel externaliza sus operaciones de marketing a Accenture e implementa IA generativa para el soporte

Archivo Newsletter

ReeVo adquiere Hispasec para triplicar su facturación en 2030

Resiliencia como cultura: Organizaciones que lideran en entornos inciertos

IBM Power11, la familia de servidores evoluciona

Código Rss

Código Rss
