MarTech

<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-768x432.jpg" class="card-responsive-img fit-img" alt="CRM" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM.jpg 1280w" data-eio="l" />

A FONDO
Que es un CRM, para qué sirve y cómo funciona
21 Oct 2025
por Redacción Computing
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<img width="768" height="484" src="https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-768x484.jpg" class="card-responsive-img fit-img" alt="Equinix" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-768x484.jpg 768w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-1142x720.jpg 1142w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-140x88.jpg 140w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-1024x646.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1.jpg 1280w" data-eio="l" />

noticias
Equinix nombra a Segundo Ramos director de Marketing de Producto para EMEA
21 Oct 2025
por Redacción Computing
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<img width="680" height="391" src="https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT.jpg" class="card-responsive-img fit-img" alt="Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT-153x88.jpg 153w, https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT-lq.jpg 30w" data-eio="l" />

entrevistas
Lucía Bayce (GFT): "El marketing ha pasado de ser un soporte a la venta a formar parte fundamental de la estrategia de venta de la compañía"
20 Oct 2025
por Laura del Río
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<img width="768" height="266" src="https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA-768x266.jpeg" class="card-responsive-img fit-img" alt="Computación cuántica" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA-768x266.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA-156x54.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA-1024x355.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/10/17132254/Agentes-de-IA.jpeg 1280w" data-eio="l" />

informes
Un 31% de especialistas de marketing que emplean agentes de IA espera que la computación cuántica transforme el sector en dos años
17 Oct 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-768x512.jpeg" class="card-responsive-img fit-img" alt="Brand Awareness" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-1620x1080.jpeg 1620w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-1536x1024.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-2048x1365.jpeg 2048w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-1024x683.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/10/15160350/AdobeStock_1203824418-lq.jpeg 30w" data-eio="l" />

NOTICIAS
La importancia del brand awareness
15 Oct 2025
por Redacción Computing
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<img width="680" height="479" src="https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2.jpg" class="card-responsive-img fit-img" alt="Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2-125x88.jpg 125w, https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2-lq.jpg 30w" data-eio="l" />

entrevistas
Catalina Roa (HP): "Demostrar el retorno de la inversión en marketing continúa siendo un gran reto"
14 Oct 2025
por Laura del Río
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<img width="680" height="381" src="https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial.jpg" class="card-responsive-img fit-img" alt="Cloud District" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial-lq.jpg 30w" data-eio="l" />

noticias
Cloud District integra a datasocial, la consultora partner de Hubspot
08 Oct 2025
por Redacción Computing
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<img width="680" height="382" src="https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science.jpg" class="card-responsive-img fit-img" alt="Making Science" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science-lq.jpg 30w" data-eio="l" />

noticias
Making Science vende su unidad de cloud y ciberseguridad a Lutech
08 Oct 2025
por Redacción Computing
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<img width="768" height="383" src="https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-768x383.jpg" class="card-responsive-img fit-img" alt="Ferran Serrano T-Systems 1.docx" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-768x383.jpg 768w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-156x78.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-1024x510.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx.jpg 1280w" data-eio="l" />

entrevistas
Ferrán Serrano (T-Systems): "Hemos dejado de hablar de nosotros para pasar a escuchar al cliente"
03 Oct 2025
por Laura del Río
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<img width="768" height="449" src="https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-768x449.jpg" class="card-responsive-img fit-img" alt="ONIAD" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-768x449.jpg 768w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-1232x720.jpg 1232w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-151x88.jpg 151w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-1024x598.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD.jpg 1280w" data-eio="l" />

NOTICIAS
La nueva regulación europea de publicidad política provoca la retirada de Meta y Google
25 Sep 2025
por Redacción Computing
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<img width="768" height="461" src="https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-768x461.jpeg" class="card-responsive-img fit-img" alt="IA" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-768x461.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-1200x720.jpeg 1200w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-147x88.jpeg 147w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-1024x614.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing.jpeg 1280w" data-eio="l" />

informes
¿Cómo está cambiando la IA el mapa del marketing?
24 Sep 2025
por Redacción Computing
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<img width="768" height="388" src="https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-768x388.jpeg" class="card-responsive-img fit-img" alt="HubSpot" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-768x388.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-156x79.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-1024x518.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing.jpeg 1280w" data-eio="l" />

noticias
HubSpot lanza Loop Marketing, un nuevo método para conectar con los clientes en la era de la IA
16 Sep 2025
por Redacción Computing
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<img width="768" height="340" src="https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-768x340.jpeg" class="card-responsive-img fit-img" alt="CRM" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-768x340.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1280x566.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1920x849.jpeg 1920w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1536x679.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-2048x906.jpeg 2048w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-156x69.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1024x453.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-lq.jpeg 30w" data-eio="l" />

informe
Introducir la IA en el CRM aumenta hasta un 40% la productividad
09 Sep 2025
por Redacción Computing
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<img width="768" height="476" src="https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-768x476.jpeg" class="card-responsive-img fit-img" alt="Empresa" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-768x476.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-1161x720.jpeg 1161w, https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-142x88.jpeg 142w, https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-1024x635.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/09/04162816/Empresa.jpeg 1280w" data-eio="l" />

noticias
Las 9 grandes tendencias en gestión de activos intangibles en las empresas
05 Sep 2025
por Redacción Computing
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<img width="768" height="445" src="https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-768x445.jpeg" class="card-responsive-img fit-img" alt="Marketing mix" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-768x445.jpeg 768w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-1244x720.jpeg 1244w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-152x88.jpeg 152w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-1024x593.jpeg 1024w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing.jpeg 1280w" data-eio="l" />

a fondo
La evolución del marketing mix en la era digital
04 Sep 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-768x432.jpg" class="card-responsive-img fit-img" alt="Web" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad.jpg 1280w" data-eio="l" />

noticias
Cuatro claves para adaptar tu web a la nueva normativa europea de accesibilidad
29 Ago 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-768x512.jpeg" class="card-responsive-img fit-img" alt="Google" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/08/27112801/chatgpt-google.jpeg 1280w" data-eio="l" />

informes
¿Supone ChatGPT el final de Google?
27 Ago 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-768x512.jpg" class="card-responsive-img fit-img" alt="Estrategias IA" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025.jpg 1280w" data-eio="l" />

noticias
5 efectivas estrategias para maximizar el uso de la IA en Marketing
25 Ago 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-768x512.jpeg" class="card-responsive-img fit-img" alt="Plan de marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing.jpeg 1280w" data-eio="l" />

a fondo
¿Qué es un plan de Marketing? Tipos, estrategias y cómo realizarlo
21 Ago 2025
por Redacción Computing
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<img width="768" height="493" src="https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-768x493.jpeg" class="card-responsive-img fit-img" alt="Marketing directo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-768x493.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-1123x720.jpeg 1123w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-137x88.jpeg 137w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-1024x657.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo.jpeg 1280w" data-eio="l" />

a fondo
¿Qué es el marketing directo? Objetivos y estrategias
21 Ago 2025
por Redacción Computing
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<img width="680" height="449" src="https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood.jpg" class="card-responsive-img fit-img" alt="Knowmad mood" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood.jpg 680w, https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood-133x88.jpg 133w, https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood-lq.jpg 30w" data-eio="l" />

noticias
Knowmad mood impulsa su propuesta de valor creativo con la adquisición de BUZZ
20 Ago 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-768x432.jpg" class="card-responsive-img fit-img" alt="chatbot" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/07/23102621/chatbot.jpg 1280w" data-eio="l" />

INFORMES
Solo el 11% de las empresas usa bien la IA para conversar con sus clientes
06 Ago 2025
por Redacción Computing
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<img width="680" height="461" src="https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian.jpg" class="card-responsive-img fit-img" alt="Appian" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian.jpg 680w, https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian-130x88.jpg 130w, https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian-lq.jpg 30w" data-eio="l" />

noticias
Appian nombra a David Crozier nuevo Chief Marketing Officer
31 Jul 2025
por Redacción Computing
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<img width="680" height="386" src="https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot.jpg" class="card-responsive-img fit-img" alt="HubSpot" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot.jpg 680w, https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot-lq.jpg 30w" data-eio="l" />

entrevistas
Diego Santos (HubSpot): "Avanzamos hacia un modelo de inteligencia comercial mucho más accesible y eficiente"
30 Jul 2025
por Redacción Computing
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<img width="768" height="384" src="https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-768x384.jpeg" class="card-responsive-img fit-img" alt="Marketing y publicidad" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-768x384.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-156x78.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-1024x512.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad.jpeg 1280w" data-eio="l" />

a fondo
Diferencias entre Marketing y Publicidad. ¿Cómo se relacionan?
23 Jul 2025
por Redacción Computing
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<img width="768" height="286" src="https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-768x286.jpeg" class="card-responsive-img fit-img" alt="marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-768x286.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-156x58.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-1024x382.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos.jpeg 1280w" data-eio="l" />

informes
¿En qué invierten las compañías TIC sus presupuestos de marketing?
14 Jul 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-768x512.jpeg" class="card-responsive-img fit-img" alt="Intel" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing.jpeg 1280w" data-eio="l" />

noticias
Intel externaliza sus operaciones de marketing a Accenture e implementa IA generativa para el soporte
23 Jun 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing.jpg 1280w" data-eio="l" />

opinión
La redefinición de las reglas del engagement en la era del marketing interactivo
13 Jun 2025
por Camille  Thibaut
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<img width="768" height="510" src="https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-768x510.jpg" class="card-responsive-img fit-img" alt="Salesforce" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-768x510.jpg 768w, https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-1084x720.jpg 1084w, https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-133x88.jpg 133w, https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-1024x680.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce.jpg 1500w" data-eio="l" />

noticias
Salesforce lanza Marketing Cloud Next, la primera solución de marketing de agentes de IA
13 Jun 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-768x512.jpg" class="card-responsive-img fit-img" alt="SEO" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush.jpg 1280w" data-eio="l" />

entrevistas
Fernando Angulo (Semrush): "La IA no elimina el SEO, lo eleva, lo transforma en estrategia"
04 Jun 2025
por Redacción Computing
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<img width="680" height="390" src="https://img.computing.es/wp-content/uploads/2025/06/03162739/Salesforce-Ferrari.jpg" class="card-responsive-img fit-img" alt="Ferrari" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/06/03162739/Salesforce-Ferrari.jpg 680w, https://img.computing.es/wp-content/uploads/2025/06/03162739/Salesforce-Ferrari-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/06/03162739/Salesforce-Ferrari-153x88.jpg 153w, https://img.computing.es/wp-content/uploads/2025/06/03162739/Salesforce-Ferrari-lq.jpg 30w" data-eio="l" />

noticias
Ferrari mejora la experiencia del cliente con Salesforce
04 Jun 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/05/22140943/ONIAD-768x432.jpg" class="card-responsive-img fit-img" alt="ONIAD" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/05/22140943/ONIAD-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/05/22140943/ONIAD-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/05/22140943/ONIAD-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/05/22140943/ONIAD-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/05/22140943/ONIAD-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/05/22140943/ONIAD.jpg 1280w" data-eio="l" />

INFORMES
Surge Oniad, una solución alternativa a la automatización y opacidad de Google Ads y Meta
22 May 2025
por Redacción Computing
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<img width="768" height="445" src="https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-768x445.jpeg" class="card-responsive-img fit-img" alt="Marketing mix" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-768x445.jpeg 768w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-1244x720.jpeg 1244w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-152x88.jpeg 152w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-1024x593.jpeg 1024w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing.jpeg 1280w" data-eio="l" />

NOTICIAS
El marketing español avanza en digitalización, pero aún se ve lastrado por la complejidad tecnológica
19 May 2025
por Redacción Computing
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<img width="680" height="376" src="https://img.computing.es/wp-content/uploads/2025/05/14095711/caratula-observaatorio-martech-2025.png" class="card-responsive-img fit-img" alt="Martech" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/05/14095711/caratula-observaatorio-martech-2025.png 680w, https://img.computing.es/wp-content/uploads/2025/05/14095711/caratula-observaatorio-martech-2025-156x86.png 156w, https://img.computing.es/wp-content/uploads/2025/05/14095711/caratula-observaatorio-martech-2025-lq.png 30w" data-eio="l" />

noticias
Observatorio MarTech 360: Las claves del Marketing B2B en el sector IT
14 May 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/05/12194049/IA-1-768x512.jpg" class="card-responsive-img fit-img" alt="Agentes de IA" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/05/12194049/IA-1-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/05/12194049/IA-1-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/05/12194049/IA-1-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/05/12194049/IA-1-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/05/12194049/IA-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/05/12194049/IA-1.jpg 1280w" data-eio="l" />

informes
En 2025, los agentes de IA impulsarán el 70% de las comunicaciones de marketing
13 May 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-768x432.jpg" class="card-responsive-img fit-img" alt="Brandlight" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight.jpg 1280w" data-eio="l" />

NOTICIAS
Brandlight, una plataforma estratégica de influencia generativa
07 May 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/04/30101742/CRM-768x512.jpeg" class="card-responsive-img fit-img" alt="CRM" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/04/30101742/CRM-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/04/30101742/CRM-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/04/30101742/CRM-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/04/30101742/CRM-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/04/30101742/CRM-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/04/30101742/CRM.jpeg 1280w" data-eio="l" />

noticias
ServiceNow y Devoteam unen fuerzas para modernizar el CRM en las empresas de Europa y Oriente Medio
30 Abr 2025
por Redacción Computing
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<img width="768" height="488" src="https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-768x488.jpg" class="card-responsive-img fit-img" alt="Logicalis" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-768x488.jpg 768w, https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-1134x720.jpg 1134w, https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-139x88.jpg 139w, https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-1024x650.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis.jpg 1280w" data-eio="l" />

entrevistas
Andrea Rumí (Logicalis): "El marketing tiene que ser ágil, relevante y estar muy alineado con el negocio"
23 Abr 2025
por Redacción Computing
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<img width="480" height="360" src="https://www.computing.es/wp-content/uploads/2022/06/79783_25.jpg" class="card-responsive-img fit-img" alt="IA" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://www.computing.es/wp-content/uploads/2022/06/79783_25.jpg 480w, https://www.computing.es/wp-content/uploads/2022/06/79783_25-117x88.jpg 117w, https://www.computing.es/wp-content/uploads/2022/06/79783_25-lq.jpg 30w" data-eio="l" />

informes
¿Está la IA sirviendo a los equipos de marketing para tomar decisiones estratégicas?
22 Abr 2025
por Redacción Computing
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<img width="680" height="372" src="https://img.computing.es/wp-content/uploads/2025/04/15125531/David-Romero-mbudo.jpg" class="card-responsive-img fit-img" alt="Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/04/15125531/David-Romero-mbudo.jpg 680w, https://img.computing.es/wp-content/uploads/2025/04/15125531/David-Romero-mbudo-156x85.jpg 156w, https://img.computing.es/wp-content/uploads/2025/04/15125531/David-Romero-mbudo-lq.jpg 30w" data-eio="l" />

entrevistas
David Romero (mbudo): "La personalización es uno de los terrenos del marketing donde más valor aporta la IA"
16 Abr 2025
por Redacción Computing
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Adiós a las cookies, hola a la IA: las claves del MarTech
25 Mar 2025
por Redacción Computing
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Las tendencias MarTech que revolucionan la compra online
25 Mar 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/03/24114716/QualifioActito-team-768x512.jpg" class="card-responsive-img fit-img" alt="Qualifio&#038;Actito team" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/03/24114716/QualifioActito-team-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/03/24114716/QualifioActito-team-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/03/24114716/QualifioActito-team-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/03/24114716/QualifioActito-team-1024x683.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/03/24114716/QualifioActito-team-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/03/24114716/QualifioActito-team.jpg 1536w" data-eio="l" />

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Qualifio y Actito refuerzan su colaboración  para impulsar la innovación en MarTech
24 Mar 2025
por Redacción Computing
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Observatorio Martech 2025: ¿Qué nos depara el mundo del Marketing B2B?
21 Mar 2025
por Redacción Computing
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<img width="768" height="442" src="https://img.computing.es/wp-content/uploads/2025/01/29132913/VAR-Group-ESIC-768x442.jpg" class="card-responsive-img fit-img" alt="VAR Group ESIC" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/01/29132913/VAR-Group-ESIC-768x442.jpg 768w, https://img.computing.es/wp-content/uploads/2025/01/29132913/VAR-Group-ESIC-153x88.jpg 153w, https://img.computing.es/wp-content/uploads/2025/01/29132913/VAR-Group-ESIC-1024x590.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/01/29132913/VAR-Group-ESIC-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/01/29132913/VAR-Group-ESIC.jpg 1172w" data-eio="l" />

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ESIC Business & Marketing School impulsa un Foro de Inversiones junto a VAR Group
29 Ene 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-768x432.jpg" class="card-responsive-img fit-img" alt="Luis Santamaría" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria.jpg 1280w" data-eio="l" />

ENTREVISTAS
Luis Santamaría: "Omnitel se ha consolidado como líder indiscutible en servicios de Marketing 360°"
20 Nov 2024
por Redacción Computing
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Implementar y beneficiarse de la IA: el mayor reto de los especialistas en marketing
13 Jun 2024
por Redacción Computing
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<img width="768" height="428" src="https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista-768x428.jpg" class="card-responsive-img fit-img" alt="Enrico Celotto" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista-768x428.jpg 768w, https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista-1024x571.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista.jpg 1280w" data-eio="l" />

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Enrico Celotto, nuevo director de Marketing de EasyVista
22 Ene 2024
por Redacción Computing
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<img width="768" height="440" src="https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-768x440.jpg" class="card-responsive-img fit-img" alt="Marketing Analytics" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-768x440.jpg 768w, https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-154x88.jpg 154w, https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-1024x587.jpg 1024w, https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics.jpg 1190w" data-eio="l" />

WHITEPAPER
Guía para Marketing & Sales Analytics
05 Dic 2023
por Redacción Computing
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<img width="768" height="433" src="https://img.computing.es/wp-content/uploads/2023/10/24174940/Julian-Gomez-Bejarano-LedaMC-768x433.jpg" class="card-responsive-img fit-img" alt="Julián Gómez Bejarano, LedaMC" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2023/10/24174940/Julian-Gomez-Bejarano-LedaMC-768x433.jpg 768w, https://img.computing.es/wp-content/uploads/2023/10/24174940/Julian-Gomez-Bejarano-LedaMC-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2023/10/24174940/Julian-Gomez-Bejarano-LedaMC-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2023/10/24174940/Julian-Gomez-Bejarano-LedaMC-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2023/10/24174940/Julian-Gomez-Bejarano-LedaMC.jpg 799w" data-eio="l" />

NOTICIAS
Julián Gómez, CDO de LedaMC, nombrado director de Comunicación y Marketing de IFPUG
25 Oct 2023
por Redacción Computing
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Directivos
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Sergio Sáez asume el liderazgo de Oracle en España tras los seis años de Albert Triola en el cargo
01 Jul 2026
por Laura del Río
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Computación Cuántica
Adquisición
Computación Cuántica
NOTICIAS
Microsoft acelera la carrera cuántica con Majorana 2 y fija en 2029 la llegada de su ordenador escalable
04 Jun 2026
por Redacción Computing
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Adquisición
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ReeVo adquiere Hispasec para triplicar su facturación en 2030
26 Ene 2026
por Redacción Computing
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MarTech

Que es un CRM, para qué sirve y cómo funciona

Equinix nombra a Segundo Ramos director de Marketing de Producto para EMEA

Lucía Bayce (GFT): "El marketing ha pasado de ser un soporte a la venta a formar parte fundamental de la estrategia de venta de la compañía"

Un 31% de especialistas de marketing que emplean agentes de IA espera que la computación cuántica transforme el sector en dos años

La importancia del brand awareness

Catalina Roa (HP): "Demostrar el retorno de la inversión en marketing continúa siendo un gran reto"

Cloud District integra a datasocial, la consultora partner de Hubspot

Making Science vende su unidad de cloud y ciberseguridad a Lutech

Ferrán Serrano (T-Systems): "Hemos dejado de hablar de nosotros para pasar a escuchar al cliente"

La nueva regulación europea de publicidad política provoca la retirada de Meta y Google

¿Cómo está cambiando la IA el mapa del marketing?

HubSpot lanza Loop Marketing, un nuevo método para conectar con los clientes en la era de la IA

Introducir la IA en el CRM aumenta hasta un 40% la productividad

Las 9 grandes tendencias en gestión de activos intangibles en las empresas

La evolución del marketing mix en la era digital

Cuatro claves para adaptar tu web a la nueva normativa europea de accesibilidad

¿Supone ChatGPT el final de Google?

5 efectivas estrategias para maximizar el uso de la IA en Marketing

¿Qué es un plan de Marketing? Tipos, estrategias y cómo realizarlo

¿Qué es el marketing directo? Objetivos y estrategias

Knowmad mood impulsa su propuesta de valor creativo con la adquisición de BUZZ

Solo el 11% de las empresas usa bien la IA para conversar con sus clientes

Appian nombra a David Crozier nuevo Chief Marketing Officer

Diego Santos (HubSpot): "Avanzamos hacia un modelo de inteligencia comercial mucho más accesible y eficiente"

Diferencias entre Marketing y Publicidad. ¿Cómo se relacionan?

¿En qué invierten las compañías TIC sus presupuestos de marketing?

Intel externaliza sus operaciones de marketing a Accenture e implementa IA generativa para el soporte

La redefinición de las reglas del engagement en la era del marketing interactivo

Salesforce lanza Marketing Cloud Next, la primera solución de marketing de agentes de IA

Fernando Angulo (Semrush): "La IA no elimina el SEO, lo eleva, lo transforma en estrategia"

Ferrari mejora la experiencia del cliente con Salesforce

Surge Oniad, una solución alternativa a la automatización y opacidad de Google Ads y Meta

El marketing español avanza en digitalización, pero aún se ve lastrado por la complejidad tecnológica

Observatorio MarTech 360: Las claves del Marketing B2B en el sector IT

En 2025, los agentes de IA impulsarán el 70% de las comunicaciones de marketing

Brandlight, una plataforma estratégica de influencia generativa

ServiceNow y Devoteam unen fuerzas para modernizar el CRM en las empresas de Europa y Oriente Medio

Andrea Rumí (Logicalis): "El marketing tiene que ser ágil, relevante y estar muy alineado con el negocio"

¿Está la IA sirviendo a los equipos de marketing para tomar decisiones estratégicas?

David Romero (mbudo): "La personalización es uno de los terrenos del marketing donde más valor aporta la IA"

Adiós a las cookies, hola a la IA: las claves del MarTech

Las tendencias MarTech que revolucionan la compra online

Qualifio y Actito refuerzan su colaboración para impulsar la innovación en MarTech

Observatorio Martech 2025: ¿Qué nos depara el mundo del Marketing B2B?

ESIC Business & Marketing School impulsa un Foro de Inversiones junto a VAR Group

Luis Santamaría: "Omnitel se ha consolidado como líder indiscutible en servicios de Marketing 360°"

Implementar y beneficiarse de la IA: el mayor reto de los especialistas en marketing

Enrico Celotto, nuevo director de Marketing de EasyVista

Guía para Marketing & Sales Analytics

Julián Gómez, CDO de LedaMC, nombrado director de Comunicación y Marketing de IFPUG

Archivo Newsletter

Sergio Sáez asume el liderazgo de Oracle en España tras los seis años de Albert Triola en el cargo

Microsoft acelera la carrera cuántica con Majorana 2 y fija en 2029 la llegada de su ordenador escalable

ReeVo adquiere Hispasec para triplicar su facturación en 2030

Código Rss

Código Rss
