marketing

<img width="768" height="449" src="https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-768x449.jpg" class="card-responsive-img fit-img" alt="EXPERIENCIA CLIENTE" decoding="async" fetchpriority="high" srcset="https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-768x449.jpg 768w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-1230x720.jpg 1230w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-150x88.jpg 150w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-1024x599.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
Operar la IA, el nuevo reto de la experiencia de cliente
18 Nov 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-768x432.jpeg" class="card-responsive-img fit-img" alt="SEO" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
La IA redefine el SEO: El 58% de las búsquedas en Google no generan clics
17 Nov 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-768x432.jpeg" class="card-responsive-img fit-img" alt="SEIDOR" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Iván González (SEIDOR): "Me preocupa que las empresas experimenten una falta de autenticidad y de conexión con sus audiencias"
13 Nov 2025
por Laura del Río
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/11/12100231/Recurso-768x432.jpg" class="card-responsive-img fit-img" alt="Recurso" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/12100231/Recurso-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/11/12100231/Recurso-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/11/12100231/Recurso-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/11/12100231/Recurso-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/11/12100231/Recurso-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/11/12100231/Recurso.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

A FONDO
Automatización de datos: qué es, ventajas y usos en la empresa
12 Nov 2025
por Paloma Torres
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<img width="1920" height="1080" src="https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg" class="responsive-img" alt="Omnitel" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg 1920w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-1280x720.jpg 1280w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-1536x864.jpg 1536w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
vídeos
ELEVATOR TIC: ¡Omnitel se sube a nuestro ascensor para llegar a la planta de los 30 años de comunicación y marketing B2B!12 Nov 2025
por Redacción Computing
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<img width="768" height="355" src="https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-768x355.jpeg" class="card-responsive-img fit-img" alt="Marketing automation" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-768x355.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-156x72.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-1024x473.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

informes
El marketing automation puede aumentar en un 30% la conversión de clientes
03 Nov 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-768x512.jpeg" class="card-responsive-img fit-img" alt="Leads" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

informes
La mitad de los profesionales de marketing no tiene el control total sobre sus leads
30 Oct 2025
por Redacción Computing
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<img width="680" height="492" src="https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext.jpg" class="card-responsive-img fit-img" alt="OpenText" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext-122x88.jpg 122w, https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Inés Calavia (OpenText): "Quizá el toque humano sea lo realmente disruptivo en el marketing del futuro"
28 Oct 2025
por Laura del Río
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<img width="680" height="446" src="https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis.jpg" class="card-responsive-img fit-img" alt="Celonis" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis-134x88.jpg 134w, https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Celonis nombra a Silvia Alonso Senior Manager Communications para Iberia y Latinoamérica
27 Oct 2025
por Redacción Computing
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<img width="768" height="419" src="https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-768x419.jpg" class="card-responsive-img fit-img" alt="Agentes de IA" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-768x419.jpg 768w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-156x85.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-1024x559.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

opinión
En 2030, los agentes de IA serán las nuevas aplicaciones del móvil
24 Oct 2025
por Gonzalo Quevedo
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<img width="680" height="473" src="https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini.jpg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini-127x88.jpg 127w, https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Ángeles García Molero (Capgemini): "La IA supone un reto muy positivo, pero el profesional que no la domine quedará apartado"
22 Oct 2025
por Laura del Río
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/10/22125109/Agentes-IA-768x432.jpg" class="card-responsive-img fit-img" alt="Agentes IA" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/22125109/Agentes-IA-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/10/22125109/Agentes-IA-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/22125109/Agentes-IA-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/10/22125109/Agentes-IA-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/10/22125109/Agentes-IA-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/10/22125109/Agentes-IA.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
El 70% de las empresas españolas utiliza agentes de IA
22 Oct 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-768x432.jpg" class="card-responsive-img fit-img" alt="CRM" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/02/23113914/CRM.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

A FONDO
Que es un CRM, para qué sirve y cómo funciona
21 Oct 2025
por Redacción Computing
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<img width="768" height="484" src="https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-768x484.jpg" class="card-responsive-img fit-img" alt="Equinix" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-768x484.jpg 768w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-1142x720.jpg 1142w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-140x88.jpg 140w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-1024x646.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/10/20164638/Segundo-Ramos-Equinix-1.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Equinix nombra a Segundo Ramos director de Marketing de Producto para EMEA
21 Oct 2025
por Redacción Computing
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<img width="680" height="391" src="https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT.jpg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT-153x88.jpg 153w, https://img.computing.es/wp-content/uploads/2025/10/20145322/Lucia-Bayce-GFT-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Lucía Bayce (GFT): "El marketing ha pasado de ser un soporte a la venta a formar parte fundamental de la estrategia de venta de la compañía"
20 Oct 2025
por Laura del Río
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<img width="680" height="479" src="https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2.jpg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2-125x88.jpg 125w, https://img.computing.es/wp-content/uploads/2025/10/15103906/Catalina-Roa-HP-2-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Catalina Roa (HP): "Demostrar el retorno de la inversión en marketing continúa siendo un gran reto"
14 Oct 2025
por Laura del Río
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-768x432.jpeg" class="card-responsive-img fit-img" alt="Zoho" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Zoho crece un 43% y refuerza su inversión en España
08 Oct 2025
por Redacción Computing
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<img width="680" height="381" src="https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial.jpg" class="card-responsive-img fit-img" alt="Cloud District" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/10/08124507/Cloud-district-datasocial-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Cloud District integra a datasocial, la consultora partner de Hubspot
08 Oct 2025
por Redacción Computing
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<img width="680" height="382" src="https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science.jpg" class="card-responsive-img fit-img" alt="Making Science" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/10/08120744/making-science-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Making Science vende su unidad de cloud y ciberseguridad a Lutech
08 Oct 2025
por Redacción Computing
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<img width="768" height="383" src="https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-768x383.jpg" class="card-responsive-img fit-img" alt="Ferran Serrano T-Systems 1.docx" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-768x383.jpg 768w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-156x78.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-1024x510.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/10/03114413/Ferran-Serrano-T-Systems-1.docx.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Ferrán Serrano (T-Systems): "Hemos dejado de hablar de nosotros para pasar a escuchar al cliente"
03 Oct 2025
por Laura del Río
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<img width="768" height="458" src="https://img.computing.es/wp-content/uploads/2025/02/28134605/Enrique-Polo-de-Lara-Salesforce-768x458.jpg" class="card-responsive-img fit-img" alt="Salesforce" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/02/28134605/Enrique-Polo-de-Lara-Salesforce-768x458.jpg 768w, https://img.computing.es/wp-content/uploads/2025/02/28134605/Enrique-Polo-de-Lara-Salesforce-1209x720.jpg 1209w, https://img.computing.es/wp-content/uploads/2025/02/28134605/Enrique-Polo-de-Lara-Salesforce-1813x1080.jpg 1813w, https://img.computing.es/wp-content/uploads/2025/02/28134605/Enrique-Polo-de-Lara-Salesforce-1536x915.jpg 1536w, https://img.computing.es/wp-content/uploads/2025/02/28134605/Enrique-Polo-de-Lara-Salesforce-2048x1220.jpg 2048w, https://img.computing.es/wp-content/uploads/2025/02/28134605/Enrique-Polo-de-Lara-Salesforce-148x88.jpg 148w, https://img.computing.es/wp-content/uploads/2025/02/28134605/Enrique-Polo-de-Lara-Salesforce-1024x610.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/02/28134605/Enrique-Polo-de-Lara-Salesforce-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Enrique Polo de Lara: "La próxima generación de directivos gestionará personas y agentes de IA"
26 Sep 2025
por Laura del Río
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<img width="768" height="449" src="https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-768x449.jpg" class="card-responsive-img fit-img" alt="ONIAD" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-768x449.jpg 768w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-1232x720.jpg 1232w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-151x88.jpg 151w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-1024x598.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/09/25120522/ONIAD.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOTICIAS
La nueva regulación europea de publicidad política provoca la retirada de Meta y Google
25 Sep 2025
por Redacción Computing
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<img width="768" height="461" src="https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-768x461.jpeg" class="card-responsive-img fit-img" alt="IA" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-768x461.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-1200x720.jpeg 1200w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-147x88.jpeg 147w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-1024x614.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/09/24120554/IA-marketing.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

informes
¿Cómo está cambiando la IA el mapa del marketing?
24 Sep 2025
por Redacción Computing
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<img width="768" height="501" src="https://img.computing.es/wp-content/uploads/2025/09/23115030/moda-1-768x501.jpg" class="card-responsive-img fit-img" alt="moda" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/23115030/moda-1-768x501.jpg 768w, https://img.computing.es/wp-content/uploads/2025/09/23115030/moda-1-1104x720.jpg 1104w, https://img.computing.es/wp-content/uploads/2025/09/23115030/moda-1-135x88.jpg 135w, https://img.computing.es/wp-content/uploads/2025/09/23115030/moda-1-1024x668.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/09/23115030/moda-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/09/23115030/moda-1.jpg 1300w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
El atelier potenciado: cómo la inteligencia artificial colabora con los diseñadores de moda
24 Sep 2025
por Pere Vila
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<img width="768" height="388" src="https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-768x388.jpeg" class="card-responsive-img fit-img" alt="HubSpot" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-768x388.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-156x79.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-1024x518.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/09/16142751/Cliente-marketing.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
HubSpot lanza Loop Marketing, un nuevo método para conectar con los clientes en la era de la IA
16 Sep 2025
por Redacción Computing
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<img width="768" height="514" src="https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-768x514.jpeg" class="card-responsive-img fit-img" alt="Greenwashing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-768x514.jpeg 768w, https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-1077x720.jpeg 1077w, https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-1024x685.jpeg 1024w, https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2024/03/04235727/Greenwashing.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

A FONDO
Greenwashing: qué es y cómo detectarlo
11 Sep 2025
por Paloma Torres
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<img width="768" height="445" src="https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-768x445.jpeg" class="card-responsive-img fit-img" alt="Marketing mix" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-768x445.jpeg 768w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-1244x720.jpeg 1244w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-152x88.jpeg 152w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-1024x593.jpeg 1024w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2024/02/11225827/Marketing.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

a fondo
La evolución del marketing mix en la era digital
04 Sep 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-768x432.jpg" class="card-responsive-img fit-img" alt="Web" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/08/29110255/web-accesibilidad.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Cuatro claves para adaptar tu web a la nueva normativa europea de accesibilidad
29 Ago 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-768x512.jpg" class="card-responsive-img fit-img" alt="Estrategias IA" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/08/25102744/Guia-estrategias-marketing-2025.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

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5 efectivas estrategias para maximizar el uso de la IA en Marketing
25 Ago 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-768x512.jpeg" class="card-responsive-img fit-img" alt="Plan de marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/07/28112439/Plan-de-marketing.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

a fondo
¿Qué es un plan de Marketing? Tipos, estrategias y cómo realizarlo
21 Ago 2025
por Redacción Computing
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<img width="768" height="493" src="https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-768x493.jpeg" class="card-responsive-img fit-img" alt="Marketing directo" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-768x493.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-1123x720.jpeg 1123w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-137x88.jpeg 137w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-1024x657.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/08/01111730/marketing-directo.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

a fondo
¿Qué es el marketing directo? Objetivos y estrategias
21 Ago 2025
por Redacción Computing
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<img width="680" height="449" src="https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood.jpg" class="card-responsive-img fit-img" alt="Knowmad mood" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood.jpg 680w, https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood-133x88.jpg 133w, https://img.computing.es/wp-content/uploads/2023/06/13164826/knowmad-mood-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Knowmad mood impulsa su propuesta de valor creativo con la adquisición de BUZZ
20 Ago 2025
por Redacción Computing
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<img width="680" height="461" src="https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian.jpg" class="card-responsive-img fit-img" alt="Appian" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian.jpg 680w, https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian-130x88.jpg 130w, https://img.computing.es/wp-content/uploads/2025/07/31111637/David-crozier-appian-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Appian nombra a David Crozier nuevo Chief Marketing Officer
31 Jul 2025
por Redacción Computing
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<img width="680" height="386" src="https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot.jpg" class="card-responsive-img fit-img" alt="HubSpot" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot.jpg 680w, https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/07/30104816/Diego-Santos-hubspot-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
Diego Santos (HubSpot): "Avanzamos hacia un modelo de inteligencia comercial mucho más accesible y eficiente"
30 Jul 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/02/08163254/Experiencia-de-cliente-768x432.jpg" class="card-responsive-img fit-img" alt="Experiencia de cliente" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/02/08163254/Experiencia-de-cliente-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/02/08163254/Experiencia-de-cliente-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/02/08163254/Experiencia-de-cliente-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/02/08163254/Experiencia-de-cliente-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/02/08163254/Experiencia-de-cliente-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/02/08163254/Experiencia-de-cliente.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

A FONDO
Experiencia de cliente: qué es, por qué es estratégica y cuáles son las tecnologías para mejorarla
28 Jul 2025
por Redacción Computing
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<img width="768" height="384" src="https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-768x384.jpeg" class="card-responsive-img fit-img" alt="Marketing y publicidad" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-768x384.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-156x78.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-1024x512.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/07/23103250/Marketing-y-publicidad.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

a fondo
Diferencias entre Marketing y Publicidad. ¿Cómo se relacionan?
23 Jul 2025
por Redacción Computing
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<img width="768" height="430" src="https://img.computing.es/wp-content/uploads/2025/07/16081410/HPE-Logo-768x430.jpg" class="card-responsive-img fit-img" alt="HPE Logo" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/16081410/HPE-Logo-768x430.jpg 768w, https://img.computing.es/wp-content/uploads/2025/07/16081410/HPE-Logo-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/07/16081410/HPE-Logo-1024x573.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/07/16081410/HPE-Logo-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/07/16081410/HPE-Logo.jpg 1112w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOTICIAS
HPE celebra su décimo aniversario con una nueva identidad de marca
16 Jul 2025
por Redacción Computing
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<img width="768" height="286" src="https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-768x286.jpeg" class="card-responsive-img fit-img" alt="marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-768x286.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-156x58.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-1024x382.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/07/14112435/Martech-presupuestos.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

informes
¿En qué invierten las compañías TIC sus presupuestos de marketing?
14 Jul 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-768x512.jpeg" class="card-responsive-img fit-img" alt="Intel" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/06/23150914/Marketing.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Intel externaliza sus operaciones de marketing a Accenture e implementa IA generativa para el soporte
23 Jun 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/06/23144304/Espacio-DOBBLE-768x512.jpg" class="card-responsive-img fit-img" alt="DOBBLE" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/06/23144304/Espacio-DOBBLE-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/06/23144304/Espacio-DOBBLE-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/06/23144304/Espacio-DOBBLE-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/06/23144304/Espacio-DOBBLE-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/06/23144304/Espacio-DOBBLE-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/06/23144304/Espacio-DOBBLE.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

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DOBBLE abre sus puertas en Madrid y propone un nuevo espacio tecnológico para eventos
23 Jun 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/02/23115919/CRM-Marketing.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

opinión
La redefinición de las reglas del engagement en la era del marketing interactivo
13 Jun 2025
por Camille  Thibaut
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<img width="768" height="510" src="https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-768x510.jpg" class="card-responsive-img fit-img" alt="Salesforce" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-768x510.jpg 768w, https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-1084x720.jpg 1084w, https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-133x88.jpg 133w, https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-1024x680.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/03/01102221/Salesforce.jpg 1500w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Salesforce lanza Marketing Cloud Next, la primera solución de marketing de agentes de IA
13 Jun 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-768x512.jpg" class="card-responsive-img fit-img" alt="SEO" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/06/03172832/Fernando-Angulo-Semrush.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Fernando Angulo (Semrush): "La IA no elimina el SEO, lo eleva, lo transforma en estrategia"
04 Jun 2025
por Redacción Computing
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<img width="680" height="390" src="https://img.computing.es/wp-content/uploads/2025/06/03162739/Salesforce-Ferrari.jpg" class="card-responsive-img fit-img" alt="Ferrari" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/06/03162739/Salesforce-Ferrari.jpg 680w, https://img.computing.es/wp-content/uploads/2025/06/03162739/Salesforce-Ferrari-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/06/03162739/Salesforce-Ferrari-153x88.jpg 153w, https://img.computing.es/wp-content/uploads/2025/06/03162739/Salesforce-Ferrari-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

noticias
Ferrari mejora la experiencia del cliente con Salesforce
04 Jun 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-768x432.jpg" class="card-responsive-img fit-img" alt="Brandlight" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/05/07110322/Brandlight.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

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