marketing

<img width="768" height="488" src="https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-768x488.jpg" class="card-responsive-img fit-img" alt="Logicalis" decoding="async" fetchpriority="high" srcset="https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-768x488.jpg 768w, https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-1134x720.jpg 1134w, https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-139x88.jpg 139w, https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-1024x650.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/04/23114224/Andrea-Rumi-Logicalis.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

entrevistas
Andrea Rumí (Logicalis): "El marketing tiene que ser ágil, relevante y estar muy alineado con el negocio"
23 Abr 2025
por Redacción Computing
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<img width="480" height="360" src="https://www.computing.es/wp-content/uploads/2022/06/79783_25.jpg" class="card-responsive-img fit-img" alt="IA" decoding="async" srcset="https://www.computing.es/wp-content/uploads/2022/06/79783_25.jpg 480w, https://www.computing.es/wp-content/uploads/2022/06/79783_25-117x88.jpg 117w, https://www.computing.es/wp-content/uploads/2022/06/79783_25-lq.jpg 30w" sizes="(max-width: 480px) 100vw, 480px" data-eio="l" />

informes
¿Está la IA sirviendo a los equipos de marketing para tomar decisiones estratégicas?
22 Abr 2025
por Redacción Computing
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<img width="680" height="372" src="https://img.computing.es/wp-content/uploads/2025/04/15125531/David-Romero-mbudo.jpg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/04/15125531/David-Romero-mbudo.jpg 680w, https://img.computing.es/wp-content/uploads/2025/04/15125531/David-Romero-mbudo-156x85.jpg 156w, https://img.computing.es/wp-content/uploads/2025/04/15125531/David-Romero-mbudo-lq.jpg 30w" sizes="(max-width: 680px) 100vw, 680px" data-eio="l" />

entrevistas
David Romero (mbudo): "La personalización es uno de los terrenos del marketing donde más valor aporta la IA"
16 Abr 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/12/02123705/IA-768x432.jpg" class="card-responsive-img fit-img" alt="Inteligencia artificial" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/12/02123705/IA-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/12/02123705/IA-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/12/02123705/IA-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/12/02123705/IA-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/12/02123705/IA-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/12/02123705/IA.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

A FONDO
Las mejores herramientas de inteligencia artificial
02 Dic 2024
por Paloma Torres
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-768x432.jpg" class="card-responsive-img fit-img" alt="Luis Santamaría" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/11/20100735/Luis-Santamaria.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

ENTREVISTAS
Luis Santamaría: "Omnitel se ha consolidado como líder indiscutible en servicios de Marketing 360°"
20 Nov 2024
por Redacción Computing
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<img width="768" height="460" src="https://img.computing.es/wp-content/uploads/2024/09/13143756/salesforce-agentforce-768x460.jpg" class="card-responsive-img fit-img" alt="On-premise to Cloud migration. IT. Public Cloud. Private Cloud. Hybrid Cloud." decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/09/13143756/salesforce-agentforce-768x460.jpg 768w, https://img.computing.es/wp-content/uploads/2024/09/13143756/salesforce-agentforce-1203x720.jpg 1203w, https://img.computing.es/wp-content/uploads/2024/09/13143756/salesforce-agentforce-147x88.jpg 147w, https://img.computing.es/wp-content/uploads/2024/09/13143756/salesforce-agentforce-1024x613.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/09/13143756/salesforce-agentforce-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/09/13143756/salesforce-agentforce.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOTICIAS
Nace Agentforce, la nueva suite de agentes de IA autónomos  para empresas
13 Sep 2024
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/08/29133522/Recurso-hotel-768x432.jpg" class="card-responsive-img fit-img" alt="Grupo Piñero apuesta por la IA" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/08/29133522/Recurso-hotel-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/08/29133522/Recurso-hotel-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/08/29133522/Recurso-hotel-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/08/29133522/Recurso-hotel-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/08/29133522/Recurso-hotel-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/08/29133522/Recurso-hotel.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

CASOS DE ÉXITO
Grupo Piñero incorpora la inteligencia artificial en sus procesos
29 Ago 2024
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2024/07/29131801/Business-Intelligence-768x432.jpg" class="card-responsive-img fit-img" alt="Business Intelligence" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/07/29131801/Business-Intelligence-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2024/07/29131801/Business-Intelligence-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/07/29131801/Business-Intelligence-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2024/07/29131801/Business-Intelligence-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/07/29131801/Business-Intelligence-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/07/29131801/Business-Intelligence.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

CASOS DE ÉXITO
Telefónica de España: democratización de la información
16 Ago 2024
por Redacción Computing
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<img width="768" height="437" src="https://img.computing.es/wp-content/uploads/2024/02/01112553/cookies-768x437.jpg" class="card-responsive-img fit-img" alt="cookies" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/02/01112553/cookies-768x437.jpg 768w, https://img.computing.es/wp-content/uploads/2024/02/01112553/cookies-1264x720.jpg 1264w, https://img.computing.es/wp-content/uploads/2024/02/01112553/cookies-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/02/01112553/cookies-1024x583.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/02/01112553/cookies-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/02/01112553/cookies.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

OPINIÓN
¿Es beneficioso eliminar el banner de cookies de una web?
01 Feb 2024
por Marta  Álvarez Fernández
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<img width="768" height="428" src="https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista-768x428.jpg" class="card-responsive-img fit-img" alt="Enrico Celotto" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista-768x428.jpg 768w, https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista-1024x571.jpg 1024w, https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2024/01/22155834/Enrico-Celotto_-nuevo-director-de-marketing-de-EasyVista.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOTICIAS
Enrico Celotto, nuevo director de Marketing de EasyVista
22 Ene 2024
por Redacción Computing
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<img width="768" height="436" src="https://img.computing.es/wp-content/uploads/2023/12/21161752/marketing-ia-768x436.jpg" class="card-responsive-img fit-img" alt="Marketing" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2023/12/21161752/marketing-ia-768x436.jpg 768w, https://img.computing.es/wp-content/uploads/2023/12/21161752/marketing-ia-1269x720.jpg 1269w, https://img.computing.es/wp-content/uploads/2023/12/21161752/marketing-ia-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2023/12/21161752/marketing-ia-1024x581.jpg 1024w, https://img.computing.es/wp-content/uploads/2023/12/21161752/marketing-ia-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2023/12/21161752/marketing-ia.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
La IA generativa se mimetiza en el marketing
27 Dic 2023
por Redacción Computing
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<img width="768" height="440" src="https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-768x440.jpg" class="card-responsive-img fit-img" alt="Marketing Analytics" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-768x440.jpg 768w, https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-154x88.jpg 154w, https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-1024x587.jpg 1024w, https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2023/12/05131452/Marketing-Analytics.jpg 1190w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

WHITEPAPER
Guía para Marketing & Sales Analytics
05 Dic 2023
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2023/09/12102712/datos-768x432.jpg" class="card-responsive-img fit-img" alt="datos" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2023/09/12102712/datos-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2023/09/12102712/datos-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2023/09/12102712/datos-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2023/09/12102712/datos-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2023/09/12102712/datos.jpg 900w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INFORMES
3 de cada 4 empresas basa su estrategia de datos en información de terceros
12 Sep 2023
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2023/08/25092943/Marketing-Publicidad-Digital-768x432.jpg" class="card-responsive-img fit-img" alt="Marketing y Publicidad Digital" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2023/08/25092943/Marketing-Publicidad-Digital-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2023/08/25092943/Marketing-Publicidad-Digital-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2023/08/25092943/Marketing-Publicidad-Digital-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2023/08/25092943/Marketing-Publicidad-Digital-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2023/08/25092943/Marketing-Publicidad-Digital-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2023/08/25092943/Marketing-Publicidad-Digital.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

noticias
Metaverso, NFT y omnicanalidad, imperativos para 2024
25 Ago 2023
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<img width="768" height="490" src="https://img.computing.es/wp-content/uploads/2023/06/13162058/01-768x490.jpg" class="card-responsive-img fit-img" alt="01" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2023/06/13162058/01-768x490.jpg 768w, https://img.computing.es/wp-content/uploads/2023/06/13162058/01-138x88.jpg 138w, https://img.computing.es/wp-content/uploads/2023/06/13162058/01-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2023/06/13162058/01.jpg 793w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

NOTICIAS
DIGITAL 360, propietaria de Computing, se refuerza en Iberia entrando en el accionariado de Omnitel y AdjudicacionesTIC
19 May 2023
por Redacción Computing
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