MarTech

<img width="768" height="373" src="https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-768x373.jpeg" class="card-responsive-img fit-img" alt="El 90% de los directivos de marketing ya utiliza IA en su trabajo creativo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-768x373.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-1280x622.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-1920x934.jpeg 1920w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-1536x747.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-2048x996.jpeg 2048w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-156x76.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-1024x498.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/07/09140727/AdobeStock_572573845-lq.jpeg 30w" data-eio="l" />

NOTICIAS
El 90% de los directivos de marketing ya utiliza IA en su trabajo creativo
02 Jun 2026
por Redacción Computing
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<img width="680" height="410" src="https://img.computing.es/wp-content/uploads/2026/06/Laura-de-la-Fuente-Xcalibur.jpg" class="card-responsive-img fit-img" alt="Xcalibur Smart Mapping" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/06/Laura-de-la-Fuente-Xcalibur.jpg 680w, https://img.computing.es/wp-content/uploads/2026/06/Laura-de-la-Fuente-Xcalibur-146x88.jpg 146w, https://img.computing.es/wp-content/uploads/2026/06/Laura-de-la-Fuente-Xcalibur-lq.jpg 30w" data-eio="l" />

entrevistas
Laura de la Fuente, CMO de Xcalibur Smart Mapping: "El marketing va a liderar gran parte de los cambios de la industria TIC en los próximos años"
01 Jun 2026
por Redacción Computing
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<img width="768" height="576" src="https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-768x576.jpg" class="card-responsive-img fit-img" alt="Odigo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-768x576.jpg 768w, https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-960x720.jpg 960w, https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-117x88.jpg 117w, https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-1024x768.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/05/Amine-Boumediane-CMO-de-Odigo-Iberia.jpg 1280w" data-eio="l" />

entrevistas
Amine Boumediane, CMO de Odigo: "No basta con tener buenas ideas, hay que entender el contexto, priorizar y convertir una estrategia en resultados reales"
28 May 2026
por Redacción Computing
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<img width="768" height="513" src="https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-768x513.jpeg" class="card-responsive-img fit-img" alt="IBM" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-768x513.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-1078x720.jpeg 1078w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-1024x684.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/05/Paola-Ortega-IBM.jpeg 1280w" data-eio="l" />

entrevistas
Paola Ortega (IBM): "Una campaña exitosa es con la que se consigue que el mensaje se entienda y tenga impacto en la percepción de la marca"
19 May 2026
por Laura del Río
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<img width="768" height="576" src="https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-768x576.jpeg" class="card-responsive-img fit-img" alt="IA" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-768x576.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-960x720.jpeg 960w, https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-117x88.jpeg 117w, https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-1024x768.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/05/CEOE-Making-Science.jpeg 1280w" data-eio="l" />

noticias
José Antonio Martínez Aguilar (Making Science): "La IA agéntica nos convierte en superhumanos y redefine la productividad empresarial"
14 May 2026
por Laura del Río
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/04/HubSpot-768x512.jpeg" class="card-responsive-img fit-img" alt="HubSpot" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/HubSpot-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/04/HubSpot-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2026/04/HubSpot-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/04/HubSpot-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/04/HubSpot-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/04/HubSpot.jpeg 1280w" data-eio="l" />

noticias
HubSpot incorpora más de 100 innovaciones en IA
30 Abr 2026
por Redacción Computing
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<img width="480" height="480" src="https://img.computing.es/wp-content/uploads/2026/04/Joan-Jenkins-Fastly.jpg" class="card-responsive-img fit-img" alt="Fastly" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/Joan-Jenkins-Fastly.jpg 480w, https://img.computing.es/wp-content/uploads/2026/04/Joan-Jenkins-Fastly-88x88.jpg 88w, https://img.computing.es/wp-content/uploads/2026/04/Joan-Jenkins-Fastly-120x120.jpg 120w, https://img.computing.es/wp-content/uploads/2026/04/Joan-Jenkins-Fastly-lq.jpg 30w" data-eio="l" />

noticias
Fastly nombra a Joan Jenkins nueva Chief Marketing Officer de la compañía
24 Abr 2026
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-768x432.jpg" class="card-responsive-img fit-img" alt="IA Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-1040x585.jpg 1040w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/04/IA-Marketing-1.jpg 1280w" data-eio="l" />

INFORMES
El Marketing experimenta el impacto de la IA
22 Abr 2026
por Redacción Computing
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<img width="768" height="511" src="https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-768x511.jpg" class="card-responsive-img fit-img" alt="Canon" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-768x511.jpg 768w, https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/04/20151024/Pilar-Gonzalez-Canon.jpg 860w" data-eio="l" />

entrevistas
Pilar González (Canon): “Si solo inviertes en lo que tiene retorno inmediato, dejas de alimentar la imagen de marca”
20 Abr 2026
por Redacción Computing
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<img width="768" height="340" src="https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-768x340.jpeg" class="card-responsive-img fit-img" alt="CRM" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-768x340.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1280x566.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1920x849.jpeg 1920w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1536x679.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-2048x906.jpeg 2048w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-156x69.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-1024x453.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/09/09102147/AdobeStock_356838599-lq.jpeg 30w" data-eio="l" />

noticias
Los riesgos de construir un CRM con IA generativa
14 Abr 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-768x512.jpeg" class="card-responsive-img fit-img" alt="Estrategia de ventas" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/05/06145656/estrategia-CRM.jpeg 1280w" data-eio="l" />

informes
Estrategia de ventas: Mejor comprensión del trabajo y menos estrés gracias a la IA
08 Abr 2026
por Redacción Computing
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<img width="680" height="462" src="https://img.computing.es/wp-content/uploads/2026/04/06121247/foto-zoom.jpg" class="card-responsive-img fit-img" alt="Nutanix" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/06121247/foto-zoom.jpg 680w, https://img.computing.es/wp-content/uploads/2026/04/06121247/foto-zoom-130x88.jpg 130w, https://img.computing.es/wp-content/uploads/2026/04/06121247/foto-zoom-lq.jpg 30w" data-eio="l" />

entrevistas
Miriam Corzo (Nutanix): “El marketing más efectivo es el que equilibra los datos con la autenticidad y la cercanía”
06 Abr 2026
por Laura del Río
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<img width="768" height="352" src="https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-768x352.jpeg" class="card-responsive-img fit-img" alt="Sage" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-768x352.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-156x72.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-1024x470.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/04/01144053/Engagement.jpeg 1280w" data-eio="l" />

casos de éxito
Sage reduce el coste por conversión en más de un 30% utilizando Twilio Segment
01 Abr 2026
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-768x432.jpeg" class="card-responsive-img fit-img" alt="ia" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-1920x1080.jpeg 1920w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-2048x1152.jpeg 2048w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/02/19100308/AdobeStock_404752447-lq.jpeg 30w" data-eio="l" />

INFORMES
El 58% de los consumidores ya utilizando la IA para sus decisiones de compra
23 Mar 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-768x512.jpeg" class="card-responsive-img fit-img" alt="Ventas" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/03/16150134/Ventas.jpeg 1280w" data-eio="l" />

informes
El 62% de las empresas españolas no tiene control claro sobre sus oportunidades de venta
16 Mar 2026
por Redacción Computing
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<img width="768" height="397" src="https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing-768x397.jpeg" class="card-responsive-img fit-img" alt="Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing-768x397.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing-156x81.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing-1024x529.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/03/11122822/Marketing.jpeg 1280w" data-eio="l" />

informes
El marketing en España ante el reto de la IA: El 83% de las marcas aún lanza campañas genéricas
11 Mar 2026
por Laura del Río
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<img width="768" height="576" src="https://img.computing.es/wp-content/uploads/2026/03/10153508/IR-Soluciones_Marketing-Manager-768x576.jpeg" class="card-responsive-img fit-img" alt="IR Soluciones" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/03/10153508/IR-Soluciones_Marketing-Manager-768x576.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/03/10153508/IR-Soluciones_Marketing-Manager-960x720.jpeg 960w, https://img.computing.es/wp-content/uploads/2026/03/10153508/IR-Soluciones_Marketing-Manager-117x88.jpeg 117w, https://img.computing.es/wp-content/uploads/2026/03/10153508/IR-Soluciones_Marketing-Manager-1024x768.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/03/10153508/IR-Soluciones_Marketing-Manager-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/03/10153508/IR-Soluciones_Marketing-Manager.jpeg 1280w" data-eio="l" />

noticias
IR Soluciones nombra a Sara García nueva Marketing Manager
10 Mar 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/02/24115812/Ventas-768x512.jpeg" class="card-responsive-img fit-img" alt="Ventas" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/02/24115812/Ventas-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/02/24115812/Ventas-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2026/02/24115812/Ventas-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/02/24115812/Ventas-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/02/24115812/Ventas-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/02/24115812/Ventas.jpeg 1280w" data-eio="l" />

informes
El 80% de las empresas españolas reconoce fricciones entre marketing y ventas que afectan a sus ingresos
24 Feb 2026
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-768x432.jpeg" class="card-responsive-img fit-img" alt="Zoho" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/10/08153011/Zoho.jpeg 1280w" data-eio="l" />

noticias
Zoho cumple 30 años superando el millón de clientes
19 Feb 2026
por Redacción Computing
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<img width="680" height="433" src="https://img.computing.es/wp-content/uploads/2026/02/18145448/Blanca-Gutierrez-ametic.jpg" class="card-responsive-img fit-img" alt="AMETIC" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/02/18145448/Blanca-Gutierrez-ametic.jpg 680w, https://img.computing.es/wp-content/uploads/2026/02/18145448/Blanca-Gutierrez-ametic-138x88.jpg 138w, https://img.computing.es/wp-content/uploads/2026/02/18145448/Blanca-Gutierrez-ametic-lq.jpg 30w" data-eio="l" />

entrevistas
Blanca Gutiérrez de Castro (AMETIC): “El marketing no debe hablar solo de productos, sino generar un impacto económico y social”
18 Feb 2026
por Laura del Río
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<img width="768" height="431" src="https://img.computing.es/wp-content/uploads/2026/02/16113721/Brandlight-768x431.jpg" class="card-responsive-img fit-img" alt="Brandlight" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/02/16113721/Brandlight-768x431.jpg 768w, https://img.computing.es/wp-content/uploads/2026/02/16113721/Brandlight-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2026/02/16113721/Brandlight-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2026/02/16113721/Brandlight-1024x575.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/02/16113721/Brandlight-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/02/16113721/Brandlight.jpg 1280w" data-eio="l" />

NOTICIAS
Brandlight se posiciona para ofrecer visibilidad en entornos de búsqueda basados en IA
16 Feb 2026
por Redacción Computing
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<img width="768" height="313" src="https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech-768x313.jpeg" class="card-responsive-img fit-img" alt="MarTech" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech-768x313.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech-156x63.jpeg 156w, https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech-1024x417.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/02/09145839/Martech.jpeg 1280w" data-eio="l" />

casos de éxito
Ibexa unifica a cinco marcas de MarTech europeo en una plataforma de orquestación
09 Feb 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-768x512.jpg" class="card-responsive-img fit-img" alt="Boldyn Networks" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-1079x720.jpg 1079w, https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-1024x683.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/02/02122121/Vivian-Kobeh-Boldyn-Networks.jpg 1280w" data-eio="l" />

entrevistas
Vivian Kobeh (Boldyn Networks): “Debemos empezar a hablar del marketing B2H, o Business to Humans”
02 Feb 2026
por Laura del Río
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<img width="768" height="576" src="https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-768x576.jpg" class="card-responsive-img fit-img" alt="Accenture" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-768x576.jpg 768w, https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-960x720.jpg 960w, https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-117x88.jpg 117w, https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-1024x768.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/01/27135503/PC1.jpg 1280w" data-eio="l" />

entrevistas
Paloma Cabrera (Accenture): “El valor del marketing no está en amplificar una estrategia ya hecha, sino en contribuir a diseñarla”
27 Ene 2026
por Laura del Río
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<img width="680" height="497" src="https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker.jpg" class="card-responsive-img fit-img" alt="Esker" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker.jpg 680w, https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker-120x88.jpg 120w, https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker-lq.jpg 30w" data-eio="l" />

entrevistas
Silvia Hernández (Esker): "El marketing exige una combinación equilibrada de estrategia, creatividad y capacidad de adaptación"
23 Ene 2026
por Redacción Computing
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<img width="768" height="442" src="https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-768x442.jpg" class="card-responsive-img fit-img" alt="Babel" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-768x442.jpg 768w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-1250x720.jpg 1250w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-153x88.jpg 153w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-1024x590.jpg 1024w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2026/01/20111945/PR-DEF-1-1.jpg 1280w" data-eio="l" />

entrevistas
Ana Velilla, directora de Marketing de Babel: "El riesgo es un precio que hay que pagar para alcanzar el liderazgo"
20 Ene 2026
por Laura del Río
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-768x512.jpeg" class="card-responsive-img fit-img" alt="Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1079x720.jpeg 1079w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1619x1080.jpeg 1619w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1536x1025.jpeg 1536w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-1024x683.jpeg 1024w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2026/01/08124340/Marketing.jpeg 1680w" data-eio="l" />

noticias
Cinco tendencias que marcarán el rumbo del marketing digital en 2026
08 Ene 2026
por Redacción Computing
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43.jpeg" class="responsive-img" alt="WhatsApp Image 2026-01-05 at 10.41.43" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43.jpeg 1600w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/05133249/WhatsApp-Image-2026-01-05-at-10.41.43-lq.jpeg 30w" sizes="(max-width: 1600px) 100vw, 1600px" data-eio="l" />					
VÍDEOS
ELEVATOR TIC: ¡Última planta, la de eventos B2B!05 Ene 2026
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-768x512.jpeg" class="card-responsive-img fit-img" alt="Cliente" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-1079x720.jpeg 1079w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-1024x683.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/12/25211711/Clientes.jpeg 1280w" data-eio="l" />

INFORMES
2026, el año en el que la IA facilitará la conversación entre marcas y clientes
25 Dic 2025
por Redacción Computing
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35.jpeg" class="responsive-img" alt="Internacional" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35.jpeg 1600w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/11101704/WhatsApp-Image-2025-12-10-at-17.01.35-lq.jpeg 30w" sizes="(max-width: 1600px) 100vw, 1600px" data-eio="l" />					
vídeos
ELEVATOR TIC: Subimos al ascensor para hablar de expansión internacional11 Dic 2025
por Redacción Computing
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<img width="680" height="449" src="https://www.computing.es/wp-content/uploads/2022/10/58692_10.jpg" class="card-responsive-img fit-img" alt="Globant" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://www.computing.es/wp-content/uploads/2022/10/58692_10.jpg 680w, https://www.computing.es/wp-content/uploads/2022/10/58692_10-133x88.jpg 133w, https://www.computing.es/wp-content/uploads/2022/10/58692_10-lq.jpg 30w" data-eio="l" />

noticias
Globant consolida todos sus servicios de Marketing bajo la marca GUT Network
10 Dic 2025
por Redacción Computing
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092.jpg" class="responsive-img" alt="retail" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092.jpg 1600w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-1280x720.jpg 1280w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-1536x864.jpg 1536w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/12/09122940/39122fee-7cdd-4d3e-ab35-8b5ee0de8092-lq.jpg 30w" sizes="(max-width: 1600px) 100vw, 1600px" data-eio="l" />					
vídeos
EVEVATOR TIC: ¡El Retail se sube a nuestro ascensor!09 Dic 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-768x512.jpg" class="card-responsive-img fit-img" alt="Proofpoint" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-768x512.jpg 768w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-1080x720.jpg 1080w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-132x88.jpg 132w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-1024x682.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/12/02111951/Proofpoint-Joyce-Kim.jpg 1280w" data-eio="l" />

noticias
Proofpoint nombra a Joyce Kim como directora de Marketing de la compañía
02 Dic 2025
por Redacción Computing
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<img width="680" height="358" src="https://img.computing.es/wp-content/uploads/2025/03/21094803/martech-2025.png" class="card-responsive-img fit-img" alt="MarTech" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/03/21094803/martech-2025.png 680w, https://img.computing.es/wp-content/uploads/2025/03/21094803/martech-2025-156x82.png 156w, https://img.computing.es/wp-content/uploads/2025/03/21094803/martech-2025-lq.png 30w" data-eio="l" />

noticias
Webinar del 'Observatorio MarTech 360': Descubre las claves del marketing B2B en el sector TI
02 Dic 2025
por Redacción Computing
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<img width="680" height="458" src="https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce.jpg" class="card-responsive-img fit-img" alt="Salesforce" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce.jpg 680w, https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce-131x88.jpg 131w, https://img.computing.es/wp-content/uploads/2025/11/27131556/Lorena-Mercedes-Salesforce-lq.jpg 30w" data-eio="l" />

entrevistas
Lorena Mercedes (Salesforce): "Los clientes satisfechos son la mejor campaña de marketing"
01 Dic 2025
por Laura del Río
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<img width="1600" height="900" src="https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3.jpeg" class="responsive-img" alt="Creatividad" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3.jpeg 1600w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-1280x720.jpeg 1280w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-1536x864.jpeg 1536w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/12/01123402/Elevator-tic-episodio-3-lq.jpeg 30w" sizes="(max-width: 1600px) 100vw, 1600px" data-eio="l" />					
vídeos
ELEVATOR TIC: Los retos actuales para la creatividad01 Dic 2025
por Redacción Computing
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<img width="768" height="359" src="https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-768x359.jpeg" class="card-responsive-img fit-img" alt="Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-768x359.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-156x73.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-1024x479.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/03/21101745/Marketing.jpeg 1280w" data-eio="l" />

INFORMES
Aumentan las expectativas de los directores de Marketing en la IA agéntica, pero su aplicación está estancada
25 Nov 2025
por Redacción Computing
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<img width="746" height="517" src="https://img.computing.es/wp-content/uploads/2025/11/24125220/Livia-Lo-Presti-Genetec.jpg" class="card-responsive-img fit-img" alt="Genetec" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/24125220/Livia-Lo-Presti-Genetec.jpg 746w, https://img.computing.es/wp-content/uploads/2025/11/24125220/Livia-Lo-Presti-Genetec-127x88.jpg 127w, https://img.computing.es/wp-content/uploads/2025/11/24125220/Livia-Lo-Presti-Genetec-lq.jpg 30w" data-eio="l" />

entrevistas
Livia Lo Presti (Genetec): "Los eventos presenciales siguen siendo muy importantes en términos de calidad del contacto con el cliente"
24 Nov 2025
por Laura del Río
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<img width="680" height="497" src="https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker.jpg" class="card-responsive-img fit-img" alt="Esker" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker.jpg 680w, https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker-120x88.jpg 120w, https://img.computing.es/wp-content/uploads/2025/11/21093659/Silvia-Hernandez-Esker-lq.jpg 30w" data-eio="l" />

noticias
Silvia Hernández Fernández-Bermejo, nueva directora de Marketing de Esker Ibérica
21 Nov 2025
por Redacción Computing
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<img width="1920" height="1080" src="https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg" class="responsive-img" alt="Omnitel" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg 1920w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-1280x720.jpg 1280w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-1536x864.jpg 1536w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/11/20140502/2_OUTSOURCING_CARATULAS_ELEVATOR-TIC_OMNITEL-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
vídeos
ELEVATOR TIC: Omnitel y el outsourcing estratégico20 Nov 2025
por Laura del Río
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<img width="768" height="449" src="https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-768x449.jpg" class="card-responsive-img fit-img" alt="EXPERIENCIA CLIENTE" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-768x449.jpg 768w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-1230x720.jpg 1230w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-150x88.jpg 150w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-1024x599.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/11/18095453/EXPERIENCIA-CLIENTE.jpg 1280w" data-eio="l" />

INFORMES
Operar la IA, el nuevo reto de la experiencia de cliente
18 Nov 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-768x432.jpeg" class="card-responsive-img fit-img" alt="SEO" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/11/17111648/SEO.jpeg 1280w" data-eio="l" />

noticias
La IA redefine el SEO: El 58% de las búsquedas en Google no generan clics
17 Nov 2025
por Redacción Computing
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<img width="768" height="432" src="https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-768x432.jpeg" class="card-responsive-img fit-img" alt="SEIDOR" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-768x432.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-156x88.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-640x360.jpeg 640w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-1024x576.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/11/14100032/IVAN-GONZALEZ_DTOR-MK-COM-SOST-SEIDOR-horizontal-2.jpeg 1280w" data-eio="l" />

entrevistas
Iván González (SEIDOR): "Me preocupa que las empresas experimenten una falta de autenticidad y de conexión con sus audiencias"
13 Nov 2025
por Laura del Río
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<img width="1920" height="1080" src="https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg" class="responsive-img" alt="Omnitel" style="display: block;" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL.jpg 1920w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-1280x720.jpg 1280w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-156x88.jpg 156w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-768x432.jpg 768w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-1536x864.jpg 1536w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-640x360.jpg 640w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-1024x576.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/11/12093333/1_marketing_CARATULAS_ELEVATOR-TIC_OMNITEL-lq.jpg 30w" sizes="(max-width: 1920px) 100vw, 1920px" data-eio="l" />					
vídeos
ELEVATOR TIC: ¡Omnitel se sube a nuestro ascensor para llegar a la planta de los 30 años de comunicación y marketing B2B!12 Nov 2025
por Redacción Computing
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<img width="768" height="355" src="https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-768x355.jpeg" class="card-responsive-img fit-img" alt="Marketing automation" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-768x355.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-156x72.jpeg 156w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-1024x473.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/11/03110928/Marketing-automation.jpeg 1280w" data-eio="l" />

informes
El marketing automation puede aumentar en un 30% la conversión de clientes
03 Nov 2025
por Redacción Computing
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<img width="768" height="512" src="https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-768x512.jpeg" class="card-responsive-img fit-img" alt="Leads" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-768x512.jpeg 768w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-1080x720.jpeg 1080w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-132x88.jpeg 132w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-1024x682.jpeg 1024w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads-lq.jpeg 30w, https://img.computing.es/wp-content/uploads/2025/10/29171722/Leads.jpeg 1280w" data-eio="l" />

informes
La mitad de los profesionales de marketing no tiene el control total sobre sus leads
30 Oct 2025
por Redacción Computing
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<img width="680" height="492" src="https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext.jpg" class="card-responsive-img fit-img" alt="OpenText" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext-122x88.jpg 122w, https://img.computing.es/wp-content/uploads/2025/10/28110233/Ines-Calavia-Opentext-lq.jpg 30w" data-eio="l" />

entrevistas
Inés Calavia (OpenText): "Quizá el toque humano sea lo realmente disruptivo en el marketing del futuro"
28 Oct 2025
por Laura del Río
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<img width="680" height="446" src="https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis.jpg" class="card-responsive-img fit-img" alt="Celonis" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis-134x88.jpg 134w, https://img.computing.es/wp-content/uploads/2025/10/27110550/Silvia-Alonso-Celonis-lq.jpg 30w" data-eio="l" />

noticias
Celonis nombra a Silvia Alonso Senior Manager Communications para Iberia y Latinoamérica
27 Oct 2025
por Redacción Computing
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<img width="768" height="419" src="https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-768x419.jpg" class="card-responsive-img fit-img" alt="Agentes de IA" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-768x419.jpg 768w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-156x85.jpg 156w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-1024x559.jpg 1024w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso-lq.jpg 30w, https://img.computing.es/wp-content/uploads/2025/10/24115617/IA-Recurso.jpg 1280w" data-eio="l" />

opinión
En 2030, los agentes de IA serán las nuevas aplicaciones del móvil
24 Oct 2025
por Gonzalo Quevedo
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<img width="680" height="473" src="https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini.jpg" class="card-responsive-img fit-img" alt="Marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini.jpg 680w, https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini-127x88.jpg 127w, https://img.computing.es/wp-content/uploads/2025/10/22132025/Angeles-Garcia-Molero-Capgemini-lq.jpg 30w" data-eio="l" />

entrevistas
Ángeles García Molero (Capgemini): "La IA supone un reto muy positivo, pero el profesional que no la domine quedará apartado"
22 Oct 2025
por Laura del Río
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Página 2 de 4
Consultoría
OPINIÓN
Por una nueva consultoría tecnológica ante un cambio de ciclo
02 Feb 2026
por Sergi Biosca
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Encuentros
Seguridad
Encuentros
encuentros
Del dato a la decisión: así afronta la industria española el salto hacia la IA
24 Jul 2026
por Laura del Río
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Seguridad
noticias
Anthropic firma una alianza estratégica con Fujitsu
03 Jun 2026
por Redacción Computing
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MarTech

El 90% de los directivos de marketing ya utiliza IA en su trabajo creativo

Laura de la Fuente, CMO de Xcalibur Smart Mapping: "El marketing va a liderar gran parte de los cambios de la industria TIC en los próximos años"

Amine Boumediane, CMO de Odigo: "No basta con tener buenas ideas, hay que entender el contexto, priorizar y convertir una estrategia en resultados reales"

Paola Ortega (IBM): "Una campaña exitosa es con la que se consigue que el mensaje se entienda y tenga impacto en la percepción de la marca"

José Antonio Martínez Aguilar (Making Science): "La IA agéntica nos convierte en superhumanos y redefine la productividad empresarial"

HubSpot incorpora más de 100 innovaciones en IA

Fastly nombra a Joan Jenkins nueva Chief Marketing Officer de la compañía

El Marketing experimenta el impacto de la IA

Pilar González (Canon): “Si solo inviertes en lo que tiene retorno inmediato, dejas de alimentar la imagen de marca”

Los riesgos de construir un CRM con IA generativa

Estrategia de ventas: Mejor comprensión del trabajo y menos estrés gracias a la IA

Miriam Corzo (Nutanix): “El marketing más efectivo es el que equilibra los datos con la autenticidad y la cercanía”

Sage reduce el coste por conversión en más de un 30% utilizando Twilio Segment

El 58% de los consumidores ya utilizando la IA para sus decisiones de compra

El 62% de las empresas españolas no tiene control claro sobre sus oportunidades de venta

El marketing en España ante el reto de la IA: El 83% de las marcas aún lanza campañas genéricas

IR Soluciones nombra a Sara García nueva Marketing Manager

El 80% de las empresas españolas reconoce fricciones entre marketing y ventas que afectan a sus ingresos

Zoho cumple 30 años superando el millón de clientes

Blanca Gutiérrez de Castro (AMETIC): “El marketing no debe hablar solo de productos, sino generar un impacto económico y social”

Brandlight se posiciona para ofrecer visibilidad en entornos de búsqueda basados en IA

Ibexa unifica a cinco marcas de MarTech europeo en una plataforma de orquestación

Vivian Kobeh (Boldyn Networks): “Debemos empezar a hablar del marketing B2H, o Business to Humans”

Paloma Cabrera (Accenture): “El valor del marketing no está en amplificar una estrategia ya hecha, sino en contribuir a diseñarla”

Silvia Hernández (Esker): "El marketing exige una combinación equilibrada de estrategia, creatividad y capacidad de adaptación"

Ana Velilla, directora de Marketing de Babel: "El riesgo es un precio que hay que pagar para alcanzar el liderazgo"

Cinco tendencias que marcarán el rumbo del marketing digital en 2026

ELEVATOR TIC: ¡Última planta, la de eventos B2B!

2026, el año en el que la IA facilitará la conversación entre marcas y clientes

ELEVATOR TIC: Subimos al ascensor para hablar de expansión internacional

Globant consolida todos sus servicios de Marketing bajo la marca GUT Network

EVEVATOR TIC: ¡El Retail se sube a nuestro ascensor!

Proofpoint nombra a Joyce Kim como directora de Marketing de la compañía

Webinar del 'Observatorio MarTech 360': Descubre las claves del marketing B2B en el sector TI

Lorena Mercedes (Salesforce): "Los clientes satisfechos son la mejor campaña de marketing"

ELEVATOR TIC: Los retos actuales para la creatividad

Aumentan las expectativas de los directores de Marketing en la IA agéntica, pero su aplicación está estancada

Livia Lo Presti (Genetec): "Los eventos presenciales siguen siendo muy importantes en términos de calidad del contacto con el cliente"

Silvia Hernández Fernández-Bermejo, nueva directora de Marketing de Esker Ibérica

ELEVATOR TIC: Omnitel y el outsourcing estratégico

Operar la IA, el nuevo reto de la experiencia de cliente

La IA redefine el SEO: El 58% de las búsquedas en Google no generan clics

Iván González (SEIDOR): "Me preocupa que las empresas experimenten una falta de autenticidad y de conexión con sus audiencias"

ELEVATOR TIC: ¡Omnitel se sube a nuestro ascensor para llegar a la planta de los 30 años de comunicación y marketing B2B!

El marketing automation puede aumentar en un 30% la conversión de clientes

La mitad de los profesionales de marketing no tiene el control total sobre sus leads

Inés Calavia (OpenText): "Quizá el toque humano sea lo realmente disruptivo en el marketing del futuro"

Celonis nombra a Silvia Alonso Senior Manager Communications para Iberia y Latinoamérica

En 2030, los agentes de IA serán las nuevas aplicaciones del móvil

Ángeles García Molero (Capgemini): "La IA supone un reto muy positivo, pero el profesional que no la domine quedará apartado"

Archivo Newsletter

Por una nueva consultoría tecnológica ante un cambio de ciclo

Del dato a la decisión: así afronta la industria española el salto hacia la IA

Anthropic firma una alianza estratégica con Fujitsu

Código Rss

Código Rss
